A "tasteless" mail drop has angered Christchurch homeowners hardest hit by the earthquakes.
Envelopes addressed to "Red zone resident" have been delivered to mailboxes in the city's hard-hit eastern suburbs. Inside was advertising material and an invitation to weekend seminars with insurance, home-removal and property firms.
Avonside resident Gail Ross, a bookseller, received one of the envelopes at her orange-zoned Cowlishaw St home.
She thought it might be an official letter from the Canterbury Earthquake Recovery Authority and was angry to find the advertising material.
"You know when somebody dies and then somebody turns up to sell all the contents of your house?" she said.
"It just felt a bit cold-blooded and a bit tasteless and very, very insensitive."
The Government's land report last month put 5100 Canterbury homes in a residential red zone that cannot be rebuilt, and another 10,500 homes in the orange zone, waiting for further assessment.
Ross said friends living in the red zone, who are considering a Government package to buy their property, would boycott the companies involved because of the speed and way the material was distributed.
Cherie Benns, who owns a property adjacent to the red zone and received the mailout, said it was "really inappropriate for companies to be zooming in on people that are vulnerable".
"I certainly won't be using those companies," she said.
"It's a real faux pas on their part, I think, and there would have been other ways of doing it that would have been at least more tactful."
Christchurch Central Labour MP Brendon Burns said the mail drop was "poorly executed, to say the least".
"I think that they have every right to be angry about that – people are feeling pretty vulnerable there at the moment."
Warren Stephens, chief executive of the Lifetime Group, which was one of the companies involved, said there had been a "fantastic" response to the information pack and he rejected suggestions it was ill-conceived.
"We wish to apologise to anyone that feels our initiative is in bad taste. We respect people's rights and [won't] bother them any further.
"However, we will continue with the programme as the majority appreciate not being forgotten."
He said the delivery of the packs was outsourced and there was some confusion regarding delivery, but the content of the pack was appropriate, regardless of zoning.
Crown Relocations area manager Glenn Coughlan was surprised to hear about the mail drop.
"We had provided them a flier for when they came to the seminars that if they wanted some support then they could take [them] away."
Reaction to the mail drop would make him reconsider sponsorship.
- The Press
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