LONDON (SHARECAST) - After years scratching their heads wondering how Yellow Pages publisher Yell can adapt to the internet era, investors in Yell may have something to shout about after it announced a tie-up with operating system giant Microsoft to provide advertising for small and medium businesses. Yell said it would be teaming up with Microsoft to offer search, mobile and local advertising services to small and medium businesses to make the most of new business models arising from the growth of ?cloud? computing.
Shares in Yell were up by 10.6% at 10.5p at 09.40am.
Thomas Hansen, vice president of Microsoft?s small and medium businesses division said: ?Yell Group has one of the largest dedicated sales forces partnering with small and medium sized businesses and provides customers with valuable, locally focused internet directories that see over 50m unique visitors per month.
?We are very excited about our plans to form a strategic alliance with Yell, as it offers us a way to better reach and serve small and medium sized businesses across the globe.?
Yell yesterday said it has agreed to buy privately-owned ecommerce company Znode for $18m in cash, extending Yell's access to small businesses. According to the terms of the deal, Yell will also settle Znode?s existing net debt of $1.2m.
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