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French branding story Orangina marks 75 years of ad fizz - AFP
French branding story Orangina marks 75 years of ad fizzBy Anne Beade (AFP) – 5 hours ago
MARSEILLE — Orangina, a Mediterranean soft drink story from post-war France and now a global brand with decades of powerful advertising, is marking 75 years of fizz.
The brand, and its orange-shaped bottle, has built up a global presence since the post-World War II consumer boom in France in the 1950s and 1960s.
For French consumers from that period it is redolent of cliches of the good times after wartime hardships: summer holidays as often portrayed in the rising film industry.
It is also a formidable story of business success.
The drink was born on the southern banks of the Mediterranean, in pre-independence Algeria.
Leon Beton created "the soda from Naranjina", in 1936 based on a recipe developed by a pharmacist in Valencia, Spain, mixing orange concentrate, sugar, and essential oils.
The concoction was intended as medicinal drink, much like its American cousin Coca-Cola a half a century before.
But World War II stopped the project in its tracks.
When peace returned, Beton's son Jean Claude took over the business.
His company, Noranjina North Africa, produced the concentrate and advertising and partners were left to handle the rest.
Immediately, Beton looked to leisure and sun for inspiration.
The bottle -- to the frustration of bottlers -- was round with the rough texture of an orange. The young entrepreneur, described alternatively as authoritarian and charming, insisted on his vision.
Poster advertising featured bright orange slices as beach umbrellas against skies of deep pure blue.
The French population in Algeria, before the country gained independence, soon took to the flavour, the sparkle and the message.
When the war of independence took hold, the brand crossed the Mediterranean and rode the wave of France's booming youth culture.
Beton hired students to consume the drink conspicuously at cafe tables, and soldiers coming home from war provided a marketing push too.
In 1957, 50 million bottles were sold and in 1975, ten times more.
Advertising was the key, with TV advertising replacing the posters of the 1950s.
Innovative and irreverent promotion kept the brand popular with a new generation of young people, as France entered a new period of change after 1968.
The success was huge and over the years, the family business became a mouth-watering corporate target.
In 1985, Beton sold Orangina to drinks giant Pernod Ricard, and retired to the wine business in France's Bordeaux region where he still works today.
Over the years, Orangina changed hands frequently and belongs today to Japanese conglomerate Suntory.
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Microsoft tie-up boosts Yell - ShareCast
LONDON (SHARECAST) - After years scratching their heads wondering how Yellow Pages publisher Yell can adapt to the internet era, investors in Yell may have something to shout about after it announced a tie-up with operating system giant Microsoft to provide advertising for small and medium businesses. Yell said it would be teaming up with Microsoft to offer search, mobile and local advertising services to small and medium businesses to make the most of new business models arising from the growth of ?cloud? computing.
Shares in Yell were up by 10.6% at 10.5p at 09.40am.
Thomas Hansen, vice president of Microsoft?s small and medium businesses division said: ?Yell Group has one of the largest dedicated sales forces partnering with small and medium sized businesses and provides customers with valuable, locally focused internet directories that see over 50m unique visitors per month.
?We are very excited about our plans to form a strategic alliance with Yell, as it offers us a way to better reach and serve small and medium sized businesses across the globe.?
Yell yesterday said it has agreed to buy privately-owned ecommerce company Znode for $18m in cash, extending Yell's access to small businesses. According to the terms of the deal, Yell will also settle Znode?s existing net debt of $1.2m.
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RG
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Do You Know What Your Social Media Marketing Really Costs? - ClickZ News
In 2011, social media advertising is projected to be $3.08 billion or roughly 10 percent of the $31.3 billion total online advertising spend, according to eMarketer. As a marketer, your social media marketing expense doesn't stop there! You need additional resources beyond social media advertising. Research shows that as businesses use social media more, their social media marketing investment increases. Consider the results of a Brandon Hall Group-Covario survey, courtesy of eMarketer.
Closer examination of the major social business expenses shows the largest increases are staff, advertising spend, influencer/blogger programs, custom technology, and social customer relationship management (CRM), according to an Altimeter survey shared by eMarketer. Intuitively, this makes sense since the more involved a firm is in social media, the more staff are involved, more supporting marketing is needed, and more technology support is required to ensure the firm's systems integrate with social media, especially for tracking customers and sales.
How Does a Marketer Develop a Realistic Social Media Marketing Budget?
To develop a realistic social media marketing budget, marketers must take a broader corporate perspective to understand what's truly involved and where the resources reside. Therefore, examine your social media as part of a larger corporate plan. An integrated approach is useful because other people's budgets are needed. Further, it's a good guess that there may not be any social media marketing tracking.
Here's how social media expenses break out across five budget categories:
1. Head count. Social media can be a manpower hog since it requires real-time response from real people. For businesses, this often translates to more than just a social media manager.
Staff involved in social media marketing and execution include the following. While some of these employees may not be dedicated to social media full time, they do need to be on top of relevant issues.
A. Social media specialists. These employees represent the firm on a variety of social media platforms.
B. Marketing/PR. Because social media is integrated into marketing strategy, it's critical to have one or more people actively participating and managing your firm's participation.
C. Creative. These resources may be internal or outsourced in terms of consultants or agencies. They're responsible for creating content, internal marketing, and social media-related marketing.
D. Product. Depending on your offering, it may be important to have a product specialist who can interact with your customers and the public.
E. Technology. Includes resources to set up social media platforms and keep them going. Further, they ensure that social media platforms are integrated into established company systems and provide sufficient bandwidth.
F. Analysts. Examine the information collected including the brand monitoring and assess the company's position and progress.
G. Customer service. Due to the fact that social media creates another customer communication channel, involve customer service representatives who can communicate in written format.
H. Legal/compliance. With social media's ability to stir up a variety of issues, have dedicated legal resources who can provide answers quickly rather than wait weeks or months for an answer.
2. Content development. While it's optimal to have internal resources create your content, you may need additional head count and/or editorial support.
A. Editorial support. Develops an editorial calendar and provides guidance as to the type of social media content that's needed across the purchase process.
B. Content creation. If employees aren't able to handle content development, then outsource this function. You can use a combination of employee, customer, and freelance content creators.
C. Copy editing. Regardless of who creates your content, use professional copy editors to ensure your content's well-written and has a consistent voice.
3. Marketing support. This marketing helps your social media execution to achieve branding, traffic, and sales targets.
A. Social media branding. Depending on the platform, you may need additional creative and support to represent your brand effectively.
B. Advertising. To drive people to social media executions, options include traditional mass media, online advertising, social network advertising, and search.
C. Support marketing. This includes internal marketing such as the website, emailings, and offline promotion as well as landing pages and other internal media.
4. Technology. Technology is the glue that ensures that your firm's website and systems connect where appropriate with social media platforms.
A. Social media platforms. Some networks may require additional fees or technical support. Additionally, you may need to be integrated with a platform's tailored commerce system to ensure product delivery and related tracking.
B. Content management systems or blogging software. Depending on your business' social media execution, you may need specialized systems to manage your content.
C. Website integration. It's critical to ensure that social media participants can seamlessly reach the appropriate page of your website.
D. Systems integration. As with any technology project, getting the different pieces to work together can be challenging, especially with legacy systems.
E. Server support. You need to be able to handle traffic spikes when there's a promotion or event.
5. Analytics. If you don't track your social media marketing back to your goals, it's certain that your management team will think that social media has no ROI.
A. Brand monitoring. You must track what's being said about your company, your brands, your senior executives, and your competitors. To this end, have a crisis management plan ready in case you uncover early indicators of a problem.
B. Ongoing analysis. At a minimum, ensure that your current tracking and systems can accommodate your social media activity.
C. Social CRM. Depending on your customer tracking, you may consider incorporating your social media touch points.
Regardless of what you expect to spend on social media marketing, it's likely to be higher. As a marketer, the benefit is that there's a good likelihood that your social media expense will be spread across several departments.
Are there any other expenses you'd add to this list? If so, what are they?
Happy marketing,
Heidi Cohen
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Brewers Tap Hispanic Consumers - Adweek
American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and others are creating marketing campaigns that captivate the United States’ growing Hispanic population with an authentic voice and a sponsorship or two.
The recession has not been good to brewers. The importance of Hispanic consumers of legal drinking age comes to the fore as unrelenting unemployment shrinks the purchasing power of the industry’s key demographic, men ages 21 to 34. According to the U.S. Census Bureau, Hispanics will represent 23% of the U.S. population of legal drinking age by 2030.
The major players in the U.S. beer market are employing a broad strategy for attracting the sought-after demographic. MillerCoors plans to target the Hispanic demographic with bilingual labeling on its Coors Light and Miller Lite brands, while sweetening the pot by sponsoring a Mexican soccer league. Anheuser’s Bud Light and Budweiser brands are hoping to receive a boost from increased spending on Spanish-language advertising and a sponsorship of Cuban-American rapper Pitbull’s upcoming tour. Heineken is reimagining its current campaign for marketing Tecate, a more budget-friendly imported Mexican brand, in the hopes of attracting second and third generation Mexican Americans. Heineken is also sponsoring three weeks of live concerts, exhibits, and film screenings featuring Latino artists in New York.
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PDATrade.com Joins the HandMark Distribution Network - PR Web (press release)
New York, NY (PRWEB) July 12, 2011
PDATrade.com announced today the availability of its popular Free and Streaming mobile financial data product, utilizing Handmark’s advertising network through Handmark distribution stores worldwide. PDATrade.com develops applications that work with any web–enabled phone plus those specific to Android, iPhone, Blackberry and Windows.
Some of the features of the applications are:
Streaming Data direct from the NYSE, NASDAQ and AMEX Exchanges Market Stats Watch list of portfolio companies Quotes Indices News Alerts And more…
PDATrade.com has several levels of data access starting with FREE version providing information on a delayed basis.
PDATrade.com also joined the Handmark Advertising Network and is using Handmark provided ads on all the appropriate versions in its product line.
"We are very happy to be joining with Handmark to both distribute the our products as well as being part of their growing advertising network. We think that the combination of both will be extremely good for our company and our customers" said Mohammad Islam, CEO of PDATrade.com.
About PDATrade.com:
PDATrade.com is the NYC based developer and marketer of PDATrade. Now, using only their handheld devices, users can access Streaming Data real-time for up to 75 portfolio stocks from all the major US exchanges. Users can retrieve Snap-Quotes with up to the second information on any traded company on the major US exchanges. In addition, PDATrade products provide Market Statistics of the major indexes and exchanges Charts, News and easy online One-Click Access to the most popular trading partners on the Web.
About Handmark
Handmark is a world-leading developer and distributor of mobile applications. With more than 10 years of experience, the company has a rich history in creating many of the industry’s top downloaded apps including TweetCaster and Pocket Express. Handmark also specializes in full service mobile solutions for hundreds of the world’s largest media brands like Zagat, Oxford University Press, Thomson Reuters, London Evening Standard and others.
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Mojiva Picks Up $25 Million To Grow Its Mobile Advertising Network Business - paidContent.org
There has been some big consolidation in the mobile advertising market, but here’s another vote in favor of the independents: mobile advertising network Mojiva has picked up $25 million in funding.
The news was first revealed by Mojiva in an SEC filing yesterday. Investors in this current round were led by Shamrock Capital Advisors, and Pelion Venture Partners and Bertelsmann Digital Media Investments also participated according to AdAge. The company has raised $35 million to date.
See more of our latest Advertising coverageor add an alert for future coverage of Advertising.
Mojiva, which offers a mobile advertising network along the lines of Google’s AdMob, says it serves some 18 billion ad impressions per month, working with publishers like Hachette and Rovio.
The company told AdAge that it will use the funding for further international investment. Headquartered in New York, it also has an office in London and is apparently also looking to expand into China.
What’s not clear is whether the investment will be used solely for Mojiva, or whether some will also be allocated to mOcean, the mobile ad serving and campaign management company that it spun off Mojiva in 2009 into its own subsidiary. Dave Gwozdz, who had been one of the founders of DoubleClick (sold to Google (NSDQ: GOOG) for $3 billion in 2008), is the CEO of both.
The news follows a big round of funding for another independent ad network, Jumptap, which also picked up $25 million earlier this year.
The CEO is in London this week and we hope to catch up more with him then.
Related StoriesPosted In: Advertising, Mobile, Money, M&A & Venture Capital, Venture Capital, Companies, Google, bertelsmann digital media investments, mojiva, pelion venture partners, shamrock
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How I Met Your Zookeeper: Advertisers Fling New Ads At Old Reruns - NPR (blog)
Enlarge Ron P. Jaffe/AP
Ron P. Jaffe/AP Neil Patrick Harris and Jason Segel appear in this (unaltered) image of an episode of How I Met Your Mother. If you saw it as a rerun, perhaps right over their heads, there would be a great big TV advertising a new film. Look at all the blank space!
Neil Patrick Harris and Jason Segel appear in this (unaltered) image of an episode of How I Met Your Mother. If you saw it as a rerun, perhaps right over their heads, there would be a great big TV advertising a new film. Look at all the blank space!
Ron P. Jaffe/AP Neil Patrick Harris and Jason Segel appear in this (unaltered) image of an episode of How I Met Your Mother. If you saw it as a rerun, perhaps right over their heads, there would be a great big TV advertising a new film. Look at all the blank space!As you may have heard, there was a recent calling-out of both Zookeeper and How I Met Your Mother as a result of an ad for the former being digitally inserted into a syndicated rerun of the latter. The general practice isn't new, but there's something about this particular example that's especially irksome, and not just because it's been done in the service of a Kevin James talking-gorilla movie.
First, though, let me indulge in the harrumphy (but obligatory) finger-waggle that the entire practice of treating every inch of the television screen as a revenue opportunity regardless of whether those pixels/lines/electrons/Lite Brite pegs are already occupied is galling. Yes, yes: programming exists primarily to support commercials and not vice versa, and the increasing use of technologies like DVRs is forcing advertisers to be more creative and/or aggressive.
Stop and think, though: Is there any other creative product in which this practice would be acceptable? This isn't simple product placement; it's altering a work that has been completed and published. Imagine turning to page 46 of a book and finding a sticker praising Pepsi covering a passage about the protagonist wondering about whether he would get tenure. Or purchasing a song on iTunes only to discover that a five-second Wal-Mart jingle had been recorded in the short instrumental break between the chorus and the next verse. (If they didn't want advertising there, why didn't they include any singing?) Harrumphing accomplished!
But even if we sigh and resign ourselves to never again having another surface that somebody, somewhere won't see as empty billboard space, the Zookeeper incident goes well beyond, say, layering a fake package of Oreos onto a table next to Ross Geller. Oreos exist within the world of Friends, even if, I should point out, Ross would by necessity be pretending that they don't right at that moment.
Mother is an odd choice for in-program insertions, though. It's not simply that the episode the much-debated screenshots come from ("Moving Day") originally aired in 2007. More than most sitcoms, Mother has a rather explicit time frame. How explicit? Well, the very first line of the episode is, "Kids, in the spring of 2007..." So it's not an ideal candidate to layer in an advertisement for a movie released in July 2011, is what I'm saying.
Worse still, inserting Zookeeper into the reality of Mother seems wholly counterproductive. There's an excellent chance that you didn't even know about the incident until you read it on The Consumerist, or Vulture, or The Hollywood Reporter, or right here about 90 seconds ago. Galling as the ad is, it was tucked politely into the background in such a way as to not call overmuch attention to itself. It was so unobtrusive, in fact, that in order for the ad to work, you already have to know that it's an ad for Zookeeper. Otherwise, you won't even see it.
So there you have it: an advertising practice designed for maximum obnoxiousness and deployed for minimal effectiveness, making it pointless (and thus even more obnoxious). Though it should be acknowledged that folks like me are talking about it right now, so asterisk the "pointless" and multiply the "obnoxious" by a factor of ten.
Unless, of course, the aim of including a reference to a movie from 2011 in a story taking place four years earlier is actually a commentary on Grown-Up Ted Mosby being a far more unreliable narrator than is usually assumed. If that was the case, then the ad was brilliant. But they'd have to sell that a lot harder before I buy it.
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Red-zone advertising pack angers residents - Stuff.co.nz
DAVID WILLIAMS
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A "tasteless" mail drop has angered Christchurch homeowners hardest hit by the earthquakes.
Envelopes addressed to "Red zone resident" have been delivered to mailboxes in the city's hard-hit eastern suburbs. Inside was advertising material and an invitation to weekend seminars with insurance, home-removal and property firms.
Avonside resident Gail Ross, a bookseller, received one of the envelopes at her orange-zoned Cowlishaw St home.
She thought it might be an official letter from the Canterbury Earthquake Recovery Authority and was angry to find the advertising material.
"You know when somebody dies and then somebody turns up to sell all the contents of your house?" she said.
"It just felt a bit cold-blooded and a bit tasteless and very, very insensitive."
The Government's land report last month put 5100 Canterbury homes in a residential red zone that cannot be rebuilt, and another 10,500 homes in the orange zone, waiting for further assessment.
Ross said friends living in the red zone, who are considering a Government package to buy their property, would boycott the companies involved because of the speed and way the material was distributed.
Cherie Benns, who owns a property adjacent to the red zone and received the mailout, said it was "really inappropriate for companies to be zooming in on people that are vulnerable".
"I certainly won't be using those companies," she said.
"It's a real faux pas on their part, I think, and there would have been other ways of doing it that would have been at least more tactful."
Christchurch Central Labour MP Brendon Burns said the mail drop was "poorly executed, to say the least".
"I think that they have every right to be angry about that – people are feeling pretty vulnerable there at the moment."
Warren Stephens, chief executive of the Lifetime Group, which was one of the companies involved, said there had been a "fantastic" response to the information pack and he rejected suggestions it was ill-conceived.
"We wish to apologise to anyone that feels our initiative is in bad taste. We respect people's rights and [won't] bother them any further.
"However, we will continue with the programme as the majority appreciate not being forgotten."
He said the delivery of the packs was outsourced and there was some confusion regarding delivery, but the content of the pack was appropriate, regardless of zoning.
Crown Relocations area manager Glenn Coughlan was surprised to hear about the mail drop.
"We had provided them a flier for when they came to the seminars that if they wanted some support then they could take [them] away."
Reaction to the mail drop would make him reconsider sponsorship.
- The Press
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Yahoo!'s targeted advertising tactics under fire - Utalkmarketing
Search engine second Yahoo! is doing a ‘Facebook’ and making changes to its privacy policy in order to allow advertisers to better target their campaigns.
Yahoo! users are being warned by consumer watchdog Which? that a change to the terms and conditions means emails are to be scanned in order to pick out key words for targeted advertising.
Sarah Kidner, the editor of Which? Computing branded the move “a blatant intrusion of privacy”.
But the world's biggest email provider says that by signing up to its service, users are giving their consent for both their outgoing and incoming mail to be analysed.
And the responsibility for telling non-Yahoo! customers that their emails and messaging content are being read is placed on the user.
An extract from Section C of Yahoo! Mail's Additional Terms Of Service reads: 'If you consent to this ATOS and communicate with non-Yahoo! users using the Services, you are responsible for notifying those users about this feature.'
Since June Yahoo! has been moving customers to a new system that will trawl through incoming and outgoing emails for keywords to which relevant advertising is matched and displayed against.
The move hopes to increase click through rates.
Google has long used a similar system to deliver advertising to Gmail users. Yahoo! is now following suit and has defended itself by emphasising it is asking users for their permission.
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Publicis buys Brazil agency DPZ for undisclosed sum - Reuters
PARIS, July 11 | Mon Jul 11, 2011 12:09pm EDT
PARIS, July 11 (Reuters) - Advertising group Publicis is acquiring a 70 percent stake in Brazilian agency DPZ for an undisclosed price, its latest expansion move into fast-growing emerging markets.
Publicis' acquisition strategy is to buy up small agencies in Russia, China and Brazil, as well as acquiring groups focused on digital ads.
The deal is the fourth Publicis has undertaken in Brazil this year, following the acquisitions of Tailor Made, GP7 and its increased participation in Talend Group.
The three founders of DMZ are staying on to run the Sao Paolo-based company after the acquisition. Publicis has the option to buy the remaining 30 percent of the agency in the next three years.
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Televisa Advertising Sales Drop After Slim Stops Buying Spots Amid Dispute - Bloomberg
Mexican Billionaire Carlos Slim. Slim’s companies stopped buying spots from Televisa this year because of a disagreement over prices Photographer: Chris Goodney/Bloomberg Grupo Televisa SA (TLEVICPO), the world’s largest Spanish-language broadcaster, reported a drop in second- quarter advertising sales after a dispute with billionaire Carlos Slim led to a slump in demand. The stock fell the most in three months.
The broadcast division, Televisa’s largest unit, reported a 5.9 percent decline in sales to 5.48 billion pesos ($458 million), Mexico City-based Televisa said today in a statement to the country’s stock exchange. Leaving out sales to Slim’s businesses, the drop would have been 1 percent, Televisa said.
Slim’s companies stopped buying spots from Televisa this year because of a disagreement over prices. The billionaire’s land-line carrier, Telefonos de Mexico SAB, competes with Televisa’s cable units for phone and Internet users, and the companies filed antitrust complaints against each other this year.
“We would welcome them back as clients anytime,” Jose Baston, Televisa’s president of television and content, said today on a conference call. The companies aren’t in talks to reach an agreement, he said.
Second-quarter net income was 1.8 billion pesos, even with a year earlier. Sales rose 4.7 percent to 15.1 billion pesos, compared with the 15 billion-peso estimate of three analysts compiled by Bloomberg.
Televisa fell 1.13 pesos, or 2.1 percent, to 53.86 pesos at 4 p.m. New York time in Mexico City trading, the most since April 7. The shares have lost 16 percent this year.
No World Cup
The stock decline compared with an 0.38 percent drop in Mexico’s benchmark IPC index and a 2.2 percent decrease in the Bloomberg Hollywood Reporter Index, which includes Televisa, Comcast Corp. (CMCSA), CBS Corp. (CBS) and other companies with a large presence in the entertainment business.
The advertising unit’s second-quarter operating profit fell to 2.62 billion pesos from 8.7 percent a year earlier, when the broadcasts of soccer’s World Cup drew more customers. The company didn’t provide a figure for sales growth leaving out revenue from the World Cup.
The division’s sales still beat the 5.43 billion-peso estimate of Gregorio Tomassi, an analyst at Banco Santander SA in Mexico City, who said the company’s operational performance was good.
“The valuation of the stock is still putting some more expectations on results than what we are seeing here,” Tomassi, who advises holding on to the shares, said today in a phone interview. “I’m not sure the stock has room to react.”
The stock decline today, the seventh in the past eight trading days, may have been the result of investors continuing to collect profits after the shares reached a nearly three-month high of 58.37 pesos on June 29, said Martin Lara, an analyst at Corp. Actinver SAB in Mexico City who advises holding on to the shares.
“When you have an in-line quarter like this, investors take profits,” he said today in a phone interview.
Revenue from U.S. broadcaster Univision Communications Inc., which pays royalties to Televisa for programming, gained 63 percent to $60.2 million. Televisa agreed in October to a new royalty arrangement with higher payments as part of a plan to invest $1.2 billion in Univision for a stake of as much as 35 percent.
Satellite subscriptions rose by almost 274,000 to 3.59 million, and the three cable carriers controlled by Televisa added almost 80,000 TV customers for a total of 2.09 million.
During the quarter, the company paid $1 billion in cash as part of its $1.6 billion transaction to acquire a 50 percent stake in Grupo Iusacell SA, Mexico’s third-biggest wireless carrier. The rest will be paid by the end of the year, the company said.
The transaction, which is being considered by Mexico’s antitrust agency, would put Televisa in direct competition in the mobile-phone industry with Slim’s America Movil SAB, the nation’s biggest wireless carrier, and Telefonica SA (TEF), the second-biggest. Televisa Executive Vice President Alfonso de Angoitia said today on the conference call that the company expects antitrust approval of the deal.
((Televisa held a conference call today to discuss second- quarter results. To listen, click here.))
To contact the reporter on this story: Crayton Harrison in Mexico City at tharrison5@bloomberg.net
To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net
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Charm Communications Wins Zhongpin Inc.'s Brand and Communications Account - PR Newswire (press release)
BEIJING, July 12, 2011 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ: CHRM), a leading advertising agency in China, announced today it has won Zhongpin Inc.'s brand and communications account.
Zhongpin, Inc. (Nasdaq: HOGS) is a meat and food processing company that specializes in pork and pork products, and fruits and vegetables in China. The company is a leading enterprise in developing nationally-recognized, high-quality meats and food products through a brand image that appeals to the new, Chinese middle-class lifestyle. The company was ranked the sixth largest producer in the national meat industry in terms of revenue in 2005. Its customers include Wal-Mart, Metro, KFC, Carrefour, and McDonalds.
"Zhongpin is one of the leading companies in China's food industry, and we are very excited to use our expertise to help bolster Zhongpin's brand in the market," said He Dang, the Chairman, founder and CEO of Charm. "While the overall market demand for consumer products remains robust, we are also witnessing increasing levels of sophistication from consumers in China. As a result, more and more domestic consumer product companies are realizing the importance of branding. Charm is well-positioned to help these domestic advertisers to enhance and upgrade their brands."
About Charm
Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency in China. Charm operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements. Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with premium national television channels, which include not only advertising time but also opportunities for placing branded content. Charm's clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands. In January 2010, Charm formed a consolidated joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand "Vizeum" in China. In October 2010, Charm also entered into agreement to establish a joint venture with Wasu Digital Group to operate all advertising-related businesses across Wasu's IPTV, 3G mobile TV and broadband TV network platforms. For more information please go to http://ir.charmgroup.cn.
For media enquiries, please contact:
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Google rating lowered by Morgan Stanley - Futures Magazine
Schmoogle cake? Morgan Stanley lowered its rating for Google a notch and trimmed its target, saying the search giant’s margins will shrink as it undertakes aggressive hiring and ramps up advertising for new products. “Given Google’s aggressive hiring plans, rising compensation expense, and significant advertising spend on Chrome and other Google products, we expect
EBITDA margin to decline in 2011 and 2012,” the firm said in a note to clients.
EBITDA margin to decline in 2011 and 2012,” the firm said in a note to clients.
EBITDA margin to decline in 2011 and 2012,” the firm said in a note to clients.
Morgan Stanley also has doubts over the ability of the company’s newer businesses, such as DoubleClick, Android Market and YouTube, to add to its revenues. “We see lots of promise from Google’s display/mobile/apps businesses, but we believe the consensus incorrectly attributes upside to those businesses and therefore may be overestimating their contribution in future periods,” wrote the firm. Most of Google’s revenue upside is coming from better management of its “core” search keyword ad business, and not the periphery, said Morgan Stanley.
As for efforts in local and social services, “We are encouraged by the early progress of Google Plus and Google Offers, but Google faces stiff competition from incumbents who have a first mover advantage. The pay-off of such endeavours may be longer-term in nature.”
Google (GOOG : NASDAQ : US$531.99), Net Change: -14.61, % Change: -2.67%, Volume: 4,751,268
Schmoogle cake? Morgan Stanley lowered its rating for Google a notch and trimmed its target, saying the search giant’s margins will shrink as it undertakes aggressive hiring and ramps up advertising for new products. “Given Google’s aggressive hiring plans, rising compensation expense, and significant advertising spend on Chrome and other Google products, we expectEBITDA margin to decline in 2011 and 2012,” the firm said in a note to clients.
Morgan Stanley also has doubts over the ability of the company’s newer businesses, such as DoubleClick, Android Market and YouTube, to add to its revenues. “We see lots of promise from Google’s display/mobile/apps businesses, but we believe the consensus incorrectly attributes upside to those businesses and therefore may be overestimating their contribution in future periods,” wrote the firm. Most of Google’s revenue upside is coming from better management of its “core” search keyword ad business, and not the periphery, said Morgan Stanley.
As for efforts in local and social services, “We are encouraged by the early progress of Google Plus and Google Offers, but Google faces stiff competition from incumbents who have a first mover advantage. The pay-off of such endeavours may be longer-term in nature.”
Google (GOOG : NASDAQ : US$531.99), Net Change: -14.61, % Change: -2.67%, Volume: 4,751,268
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AT&T builds local ads into mobile apps - ConnectedPlanet
AT&T is bringing its yellow pages local advertising business to the mobile app, marrying the location-awareness of smartphones with its extensive database of local advertisers.
AT&T Interactive earlier this year launched in-app pilot program of its YP Local Ad Network for select developers and saw impressive results: 750 million local ad impressions in three months. Now AT&T is extending the in-app program to all publishers, offering up an application programming interface (API) as well as platform-specific software developer kits (SDKs).
AT&T Interactive is no stranger to mobile ads. YP Local has been serving up search adds on mobile browsers, as well as on IPTV sets and plain-old PC browsers. But in-app advertising allows it to tailor ads to geographic locations by using the phone?s GPS or location sensors via the application in which the ad appears. Many applications ask for location permissions on installation to gather their own analytics or power location-based services. Those same permissions can be used to serve up location-specific advertising.
The relevancy of local ads can be measured in much higher click-through and take-up rates as measured in estimated cost per thousand impressions (eCPMs), industry for short hand for the efficiency of an ad in generating earnings. One YP Local in-app pilot publisher, Pinger, reported eCPM rates three-times higher with local ad targeting than national or non-location-specific ads.
AT&T said it expects the mobile local ad market to grow at an annual rate of 57% becoming a $2 billion market in 2014, built both on high impression rates as well as higher revenues per ad. AT&T Interactive senior vice president and chief product officer William Hsu explained that location-targeted advertising filled a big gap in the online advertising space?between high-value ads with low impression rates and low-value ads with high impression rates. As only a limited number of local ads are vying for space in any particular location, they get filled on a much steadier basis. But due to their particularly relevancy they produce much higher eCPMs, he said.
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Is data Google's new advertising trump card? - CNET
Google is working on launching a new data exchange, AdAge is reporting.
Data exchanges are not new. The services allow Web site owners to sell data on their users to potential advertisers. So, rather than buying a single banner ad at the top of the page for all to see, data exchanges allow advertisers to target specific portions of the site's audience, such as stay-at-home parents living in Montana or people shopping for a new smartphone.
Citing "executives" with knowledge of Google's plans, AdAge says that the search giant is calling its data exchange "DDP" in-house. According to AdAge, Google's plans revolve around Web publishers currently using DoubleClick. Those folks "would be able to sell data on their audiences in the exchange as easily as they might sell ad space," AdAge is reporting.
Speaking to AdAge in an interview published today, Google's display advertising vice president, Neal Mohan, said that data, in addition to traditional advertising inventory, should play a role in the company's future.
"If our vision is a comprehensive one, it needs to contemplate data in addition to ad inventory," Mohan told AdAge. "We are working on initiatives to help publishers and advertisers do just that."
There are currently a few companies operating data exchanges right now. One of the more prominent companies in that space, BlueKai, claims to allow advertisers to target 300 million users around the globe through its service. BlueKai collects data from Web publishers on topics ranging from NFL tickets to cable TV accessories. According to the company, Nielsen is one of several firms that offers its data through the service.
On its site, BlueKai is quick to point out that the data it collects is entirely "anonymous"--a feature that must play a role in Google's own data exchange, considering the scrutiny it has faced over privacy and online advertising.
Google was targeted by privacy watchdogs in 2007 after the company announced its plans to acquire DoubleClick for $3.1 billion. Jeff Chester, founder and executive director of the Center for Digital Democracy, said at the time that he believed the deal "leaves too much personal information about all of us in one company's hands--Google's."
In 2009, Google discussed privacy issues related to behavioral advertising before subcommittees of the U.S. House of Representatives' Committee on Energy and Commerce. At the time, concerns were being raised over companies like Google, Yahoo, and Facebook being able to deliver ads to users based on their behavior on a Web site.
Concerns over Google's advertising hit a tipping point last month when the Federal Trade Commission notified Google that it had launched an antitrust probe into the search giant's business. According to the Wall Street Journal, which first reported on the news, the regulators are especially concerned with Google's dominance in search advertising.
In 2010, Google owned 73.6 percent of the search advertising market, according to data from eMarketer.
In his interview with AdAge, Mohan didn't confirm that Google was, in fact, working on a data exchange, but he did acknowledge that his company is "working on a couple of things."
Google did not immediately respond to CNET's request for comment on its advertising plans.
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Tribune Digital to Host Innovative Virtual Career Fair on July 20 - Sacramento Bee
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CHICAGO, July 11, 2011 -- /PRNewswire/ -- Providing a new, highly engaging way for jobseekers to connect with top employers, Tribune Digital announces its first-ever virtual career fair, to be held simultaneously in eight major markets across the US. The fair combines the best elements of an in-person job fair with the convenience and utility of an online job search. The experience is further enhanced by social media, allowing candidates and employers to continue networking after the event has ended. Tribune Digital will host the virtual career fair Wednesday, July 20, from 11 a.m. to 5 p.m. CT. Jobseeker registration is free.
Attendees participate as they would at a "traditional" job fair, visiting various company booths and reviewing exhibitor content, such as documents and job postings. The digital nature of the event, however, introduces immediate interactive access to dynamic information through links and videos. Resumes can be uploaded and submitted for employers to review online. Candidates may also take part in on-the-spot interviews via live text and webcam chat.
In addition to exhibitor booths, the virtual career fair includes a social networking lounge where candidates can engage with one another in a vibrant group chat, available to all participants, and share their experiences with friends and colleagues through the event's integrations with various social media tools.
Tribune Digital's career fair will be available in eight markets: Los Angeles, Chicago, Baltimore, Hartford, Orlando, South Florida, Central Pennsylvania and Newport News, Va. Interested participants can register for free through these affiliated websites:
"We are looking forward to connecting employers and jobseekers in the virtual space through this unique, interactive platform," said Eddie Tyner, vice president of Tribune Marketplaces.
Poised to draw top employers and career seekers throughout the nation, this innovative departure from the traditional career fair will feature different exhibit hall for the various markets. It is being created by industry leader Shaker Virtual Events, a division of Shaker Recruitment Advertising & Communications.
About Tribune Digital
Tribune Digital manages the interactive operations of Tribune's daily newspapers and their associated websites, plus all aspects of the company's classified advertising operations, as well as websites for Tribune's TV stations. Its national classified sites include CareerBuilder.com, Cars.com and Apartments.com. With more than 50 websites overall, Tribune Interactive ranks among the nation's leading news and information networks. The sites attract more than 15.5 million unique visitors per month.
About Shaker Recruitment Advertising & Communications
Shaker Recruitment Advertising & Communications helps organizations realize their business objectives by connecting them with top talent through employer branding, employee and candidate communications, interactive media solutions, campaign development, collateral materials and metrics. Shaker strategizes and manages recruitment and retention communications-from research and planning, to design and development, through placement and measurement-to foster employee engagement. Shaker pairs InXpo's unrivaled 3-D technology with Shaker's 60 years of recruitment marketing/career fair expertise to create a 360° solution that is redefining the way people think of virtual events. Shaker is headquartered outside of Chicago. Visit http://www.shaker.com to learn more.
SOURCE Tribune Digital
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Federal ban proposed on advertising food to children - KFVS
JEFFERSON CITY, MO (KFVS) -
Four federal agencies have proposed a ban on advertising foods and beverages to children, according to the Mo. Chamber of Commerce and Industry.
The Mo. Chamber of Commerce and Industry has filed a letter in opposition, stating that eliminating a company's ability to market products will not improve the health of the nation's children and teens.
"The proposed marketing restrictions will not improve the health of our citizens and will force unnecessary and costly regulation upon our food-producing companies in Mo. and other states," said Daniel P. Mehan, President and CEO of the Mo. Chamber.
The chamber said it is estimated that the policy would have major ramifications for the food manufacturing industry, which employs 1.5 million Americans.
"Mo. is home to some of the largest producers and makers of food products in the world," said Mehan. "The proposed regulations constitute a blind experiment with the potential to negatively impact our food producers and makers in Mo. and the thousands of people employed by the food industry."
A copy of the proposed guidelines can be found here.
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Cable Show 2011: Advertising Dollars Flowing to Cable - Multichannel News
Click here for more Cable Show 2011 coverage.
Chicago -- Madison Avenue is bullish on cable.
Top media agency execs speaking at Cable Show 2011 Wednesday morning noted that cable TV and digital video are among the winners in a changing media environment.
In an upfront market he described as aggressive and quick, Bill Tucker, CEO of MediaVest said money was moving to cable and digital from other forms of advertising.
"For the first time, the cable upfront take will be greater than the broadcast upfront," added Bill Koenigsberg, CEO of Horizon Media. "We're also seeing a major push into online video. Social [media] as well."
Tim Spengler, president of Initiative North America, said that demand for national cable advertising in the upfront was up 7% to 8%. Demand for broadcast was up, but not by as much. As a result, "you're seeing some increase in pricing."
But the increased spending in the upfront -- where advertisers reserve ad time for the 2011-12 television season -- doesn't mean marketers feel bullish about the state of the economy.
"The jury's still out on whether or not the money is going to continue to flow in," said Koenigsberg. He said some of the upfront's strengths was because advertisers feared higher prices in the scatter market, where spots are bought closer to when the air.
With disappointing job growth and still-high unemployment, "I don't think we're ready to throw any parades that we're out of the woods," Koenigsberg added.
But Spengler said that he ‘d seen now signs of a pullback yet, noting that advertisers increased their spending in the fourth quarter, when they don't have an option to cancel their reservation.
Ad media has become increasingly digital and multiplatform, some aspects of consumer behavior have become harder to measure, but there is more data available overall.
"Measurement is not keeping up with the technology and it needs to because the consumer is in a three screen minimum world," Tucker said. "Getting collective and comparative measurement across screens is the next frontier in a converged era."
Spengler said that his agency and his clients were more interested in data that tells not just how many people viewed a piece of content, but rather whether or not they were engaging with it caused the consumer to take action.
"That's the data we're after," Spengler said. "If you can help us unlock that, the money will flow to cable. Prove that if a consumer was watching cable, he too an action: initiated a search, visited a showroom, went to a store."
At the same time, agencies are trying to figure out how to measure the influence of social media
Koenigsberg said that several trade groups are currently working on an initiative to create a common social currency to use for trading.
With social media and other digital forms of communication and community building, the business of trying to influence consumers has gotten more complex than ever. Some at this point are hard to predict and control.
"There are more opportunities than ever before to lose a customer, but there are more opportunities to engage with a customer, said Tucker. "The holy grail is to engage in the right way on all the platforms that are out there."
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes and tags video assets- turning cl..more
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Zimmerman Advertising president incorporates fitness in and out of the office - Sun-Sentinel
Pat Patregnani at the MS 150 ride. (Jim Donnelly, Image Masters, courtesy)
As president of South Florida-based Zimmerman Advertising, Pat Patregnani knows all about making an impact.
As president of South Florida-based Zimmerman Advertising, Pat Patregnani knows all about making an impact.
Outside the office, he cycles competitively and is instrumental in not only keeping himself healthy but others as well. Under his leadership, the agency created zMotion, a cycling club focused on exercise and philanthropy. Today, the club has 230 employees plus 550 non-employees who live throughout South Florida.
The ad agency also recently sponsored the Zimmerman MS Bike Ride. Patregnani cycled 75 miles from Homestead to Key Largo on a Saturday, and back the next day.Why do you keep fit?
For a lot of reasons, including a healthier lifestyle. At my age, you're dealing with individuals with diabetes, high blood pressure, cholesterol problems. They all affect your quality of life. I didn't want to deal with that.
Plus, you look better and feel better. With the high stress in my industry, it's almost a necessity to keep fit. It's a younger person's business, need to be spiritually and physically fit.
What exercises do you do?
I'm a cyclist, what you call a master level racer. I race in the 55-plus class in the USA Cycling point series.
You're always working out, seven days a week, training five days and racing on the weekend. Weekdays are your recovery rides. Weekends, you're performing at all-out effort.
During season, [I train] up to an hour and a half, but out of season, I'm riding three to six hours per day. As a working man, you have to break that up with a couple hours in the morning, then after work and extra on weekend. In the off season, your regiment changes to the longer-duration rides and less intensity. You also work in some gym time: squats, leg presses, curls, everything to strengthen your lower body.
When is South Florida's cycling season?
The spring season is April through June and the winter season is September and October.
Do you train on streets or on stationary bikes?
All on the street.
Why did you get so involved with cycling?
I've been cycling going on 10 years, not by coincidence but by design. I also quit smoking 10 years ago. My daughter went to a science fair and saw a black lung and said, "Daddy, you have to stop smoking now. That black lung is going to kill you." A lot of people who stop smoking gain weight, eating to replace that smoking. I gave myself a fitness challenge. I lost weight, gained muscle, started riding a bike. Changed my whole lifestyle.
Do you ever take extended breaks from your workouts or for holidays?
No. Holidays are the best time to ride.
Zimmerman Advertising sponsors cycling fundraisers and has a cycling program for employees. Why is there so much focus on the sport?
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Report: $23M in campaign ads unreported in Mich. - BusinessWeek
By TIM MARTIN
LANSING, Mich.
Nearly $23 million spent on television advertising related to Michigan's 2010 statewide elections isn't disclosed in the state's campaign finance reporting system, according to a report released Monday by a watchdog group.
The nonpartisan Michigan Campaign Finance Network said the money was spent on candidate-focused "issue" advertising and isn't disclosed because of weak laws or how they're interpreted by state election officials. The report says nearly $70 million has been spent on this sort of advertising to support candidates since 2000.
Political parties or special interests -- not the candidates themselves -- are typically behind the commercials. The ads typically include a notice so viewers can see who sponsored or paid for them. But the television ads referred to in the campaign finance group's report don't explicitly mention voting or direct a viewer on how to vote, so the source of funding does not have to be reported to election officials.
"It's a lot of money off the books," said Rich Robinson, who heads up the Michigan Campaign Finance Network.
Robinson said the state's campaign finance disclosure system has reached a "point of dysfunction" and more transparency is needed. His group supports full disclosure of all campaign spending and the contributions behind it.
Records of candidate-focused issue advertisements often are found in public files of the state's broadcasters and cable systems. The Michigan Campaign Finance Network has collected those records since the 2000 election cycle. Some of the spending amounts are estimated.
Many candidates benefit from advertising that isn't paid for from their own campaign finance accounts. The Michigan Campaign Finance Network report said that in 2010, three candidates won television-driven statewide elections without buying their own TV ads -- Republican Secretary of State Ruth Johnson, Republican Supreme Court Justice Mary Beth Kelly and Democratic gubernatorial nominee Virg Bernero, who won a primary but lost in the November election to Republican Rick Snyder.
The Michigan Republican Party and the Michigan Democratic Party are among the groups that buy the ads. Snyder got help from the Republican Governors Association during the 2010 campaign.
Johnson, in her first year as secretary of state, is "pro-disclosure" and is planning ways to strengthen campaign finance reporting laws, spokeswoman Tracy Ward said.
It was not immediately clear Monday how those proposals might specifically affect "issue" advertising.
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Tutoring Match Introduces Improved Features For Online Tutors Marketing and ... - Einnews Portugal
Tutoring Match is offering new and improved state-of-the-art tools to help tutors market themselves, negotiate and collect fees, and take their business to a whole new level.
FAIRFIELD, CT, June 16, 2011 /24-7PressRelease/ -- Tutoring Match, the premier online and in-home tutoring service, is offering new and improved state-of-the-art tools to help tutors market themselves, negotiate and collect fees, and take their business to a whole new level on Tutoring Match.com
On Tutoring Match.com, tutors will find 31 high-tech tutor marketing and advertising services including: Facebook "likes" and "views" on tutor profile pages (great for social media), targeted local advertising for in-home tutors, national advertising for online tutors, media-rich videos and pod casts, and the option to have tutor profiles and/or ads featured on the high-traffic homepage of Tutoring Match.com. Tutors also have access to over 330 self-marketing tools and 1-on-1 tips.
Tutors can significantly widen their exposure by appearing in Tutoring Match's electronic messages, newsletters and mailings, which reach thousands of clients. There are also online features for tutors to signify that they have been background checked, certified and pre-screened (a big plus with parents). Tutors can choose which membership level they want to access particular services.
Tutoring Match.com also offers improved and expanded tutor payment billing and collection services, which help tutors get paid on time and in full. Some of these tools include online time sheets, record keeping, payment collection and guarantee options (tutors never need get burned again), client invoicing and direct deposit options; bookkeeping will no longer take up a tutor's work time.
Tutors can also save time and hassles over fee negotiations by having Tutoring Match.com act as their agent. More services include: a 24-hour cancellation policy option to protect tutors from no-show clients, fee negotiation, as well as mediation and dispute resolution. These choices (and more) are tiered in three membership levels, which tutors can choose to fit their specific needs.
Tutoring Match.com has also added more tutor support and training services for tutors to help clients more effectively on the web. These exclusive features include instruction on how to use a "whiteboard" for online tutoring. Tutors will have access to live one-on-one support, unlimited e-mail support, tutor certification, a paid background check and additional training/tips. Tutors have the option of which services to access per their membership level.
For more information on this cutting-edge tutoring service, please visit Tutoring Match at http://www.tutoringmatch.com or email Tutoring Match at info@tutoringmatch.com or call 800-775-4881 or 203-366-3396.
About Tutoring Match
Since 1999 Tutoring Match has been "match-making" one-on-one in-home tutorials. With a national network of professionals, TM personalizes academic assistance in all subjects for all ages. With state-of-the-art website providing the finest In Home and online tutoring, Tutoring Match makes finding academic assistance with a tutor possible anywhere in the world.
Tutoring Match offers home and online private tutors for all subjects and areas of study to help K-9, high school, college, and adult students.
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Vertis Communications to Transform Customer Engagement for ACO Hardware ... - Business Wire (press release)
Eastern Daylight Time Home Improvement Retailer Leverages Vertis’ Industry Expertise and Innovative Solutions to Promote Products and Special Offers
BALTIMORE--(BUSINESS WIRE)--Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, today announced that ACO Hardware, a home improvement retailer with stores throughout the state of Michigan, has expanded its relationship with Vertis and named the company its exclusive provider of newspaper inserts, Inserts2online® and logistics.
“It has been our experience that the combination of traditional print advertising and interactive tools is an extremely effective approach to staying competitive in an increasingly plugged-in marketplace.”
Vertis will showcase the retailer’s complete collection of home improvement products, its personalized service and special offers through a highly targeted advertising program which will include the production of single sheets, gatefolds and 8-page tabs. Vertis will maximize ACO’s marketing investment by driving the content online with its proprietary Inserts2online® solution that transforms print inserts into interactive online content, enabling the company to engage more customers with tools for researching and evaluating products and specials, making purchasing decisions, sharing offers with friends and printing coupons directly from the company’s website.
“Our partnership with Vertis started in 2009 and we have benefited greatly from their consistently high quality advertising inserts that attract our customers’ attention,” said Jim Zub, Director of Marketing & Advertising for ACO Hardware. “As we continue to look for new ways to serve and connect with our valued customers, Vertis has stepped up and transformed the information in our weekly ads to also exist on our Web site so that shoppers can see our specials and offers with complete convenience.”
ACO is among Vertis’ growing portfolio of home improvement retailers including Lowe’s Home Improvement, Ace Hardware Stores and Menards.
“We are pleased to extend our relationship with ACO and to leverage our interactive expertise to help the company strengthen its customer relationships and increase its online presence through Inserts2online®,” said Don Hensley, Senior Vice President of Inserts Operations at Vertis Communications. “It has been our experience that the combination of traditional print advertising and interactive tools is an extremely effective approach to staying competitive in an increasingly plugged-in marketplace.”
For more information about Vertis’ comprehensive marketing solutions including Inserts2online®, please contact Amy Bowman with Stanton Communications at 410-727-6855 or abowman@stantoncomm.com.
About ACO Hardware
ACO Hardware is a Dearborn, Michigan-based home improvement retailer. Founded in 1946 by the Traskos family, ACO provides friendly and knowledgeable service, low prices and brand name products. The company now operates nearly 50 retail locations throughout the state of Michigan.
About Vertis Communications
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market. For more information, visit www.vertisinc.com.
This press release may contain forward-looking statements. The words “believes, “anticipates, “expects, “estimates, “plans, “intends,” and similar expressions are intended to identify forward- looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.
Consequently, you should consider any such forward-looking statements only as our current plans, estimates, and beliefs. Even if those plans, estimates, or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise any such forward-looking statements.
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