Never pressured govt officials: APNS - The Nation, Pakistan

Salim Shahzad murder probe to be completed within 6 weeks: Firdous | Read More Deputy DG Pakistan Sports Board killed in Quetta | Read More Conspirators foiled efforts to resolve Kashmir issue: Nawaz | Read More Five killed, 8 injured as Afghans attack Bajaur | Read More Al-Zawahiri named new al-Qaeda chief | Read More NICL case: SC issues contempt notices to 3 federal secretaries | Read More Pakistan keen to strengthen ties with Bahrain: Gilani | Read More Saifullah hints at PMLs alliance | Read More 19 dead in US drone strikes | Read More Pakistan, Iran stress fighting terrorism | Read More KARACHI - The All Pakistan Newspapers Society strongly rejected a news item that appeared in a section of the press alleging the APNS of exerting pressure on the federal government to clear the 10-year-old outstanding dues of advertising agencies.
In a press release issued on Thursday, the organisation stated that the said news item is a pan of malicious campaign against the APNS and intended to blackmail advertising agencies. The APNS explained that it has never exerted any undue pressure on any government department or functionaries to bypass rules and procedures or extend any special favour to any stakeholder of the APNS.
?The APNS is duty bound to get the dues of its accredited advertising agencies cleared by the advertisers relating to their invoices for advertisements published in newspapers. In this respect, no discrimination is made between public or private sector advertisers and the APNS take stern actions against the defaulters. It may also be mentioned here that in the last three years, the APNS has suspended the advertising of various provincial governments, ministries departments and autonomous bodies on account of their default with APNS accredited advertising agencies.?
The APNS highlighting the background of the matter under reference, stated that it had received in September 2008 claims from 24 advertising agencies against 39 federal ministries amounting to Rs917, 852,798 for the outstanding bills relating to the period of 8 years from July 1, 2000 to June 30, 2008, covering all their outstanding dues against these departments. In this respect, the APNS had suspended 7 ministries in March 2009 which were restored on the assurance of the then federal minister for Information. The information ministry subsequently took up the matter with the prime minister who kindly approved a special grant in April 2009 to clear these long outstanding dues against the federal government. However, due to procedural problems, the grant could not be utilised and a major part lapsed on June 30, 2009. The APNS president and office bearers took up the issue again with the finance minister, information minister, the prime minister and the President of Pakistan that these dues have accumulated over a period of more than 10 years and the continued delay in recovery of this huge amount would threaten the survival of print media. The advertising agencies had already cleared the dues of member publications relating to the advertisements of federal government from their own sources. If the dues were not paid by the government, the agencies would collapse, resulting in a disaster for the newspaper industry.

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Marin Software Continues Global Expansion; Opens Australia Office - Business Wire (press release)

Eastern Daylight Time Leading online advertising management platform expands Asia Pacific presence with Australia office; hires Former Yahoo Search Executive

SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced continued global expansion with the opening of its Australia office. The company also announced it has hired search industry veteran Nick Gill as Asia Pacific commercial director. With offices in the U.S., Singapore, China, the U.K., and Australia, Marin Software now has an on-the-ground presence in four continents.

“I’m thrilled to join Marin and lead its new Australia office. I look forward to working with the many advertisers in Australia who already use Marin as well as expanding the reach of Marin Software to more brands and agencies in the region.”

News Facts:

Marin Software opened a new office in Sydney, Australia to better serve advertiser and agency customers in this fast-growing market. Nick Gill, Asia Pacific commercial director, will lead Marin’s new Australia office. Gill joined Marin from Steak Digital, where he served as managing director for Australia. Previously, Gill served as head of account management for Yahoo UK & Ireland, providing integrated display, search, mobile, and video marketing solutions to Yahoo!’s largest global advertisers, which generated revenue in excess of £50 million a year. Marin also separately announced that leading global digital performance agency, iProspect, has selected Marin Software as its platform for managing paid search and social marketing in the Asia Pacific region.

Marin Software’s Global Growth:

As hundreds of brands and agencies around the world adopt the Marin Software platform to manage large-scale online advertising campaigns, the company has grown its international offices to better serve clients in fast-growing markets. Marin Software currently serves 800 clients worldwide and manages for its customers more than $2 billion in annualized online advertising spend. Marin’s technology is used to manage biddable media campaigns in 160 countries and 25 currencies. The Marin Software platform supports global search engines, languages and currencies to allow brands and agencies to more effectively analyze, manage, and optimize their online advertising programs.

Quotes:

“Advertising today is global; brands and agencies worldwide use Marin Software to manage complex, multinational campaigns, and we are committed to being on the ground where our customers are,” said Chris Lien, CEO of Marin Software. “The opening of our Australia office is another step toward creating local Marin offices in every major global market. Marin believes in establishing local teams to work hand-in-hand with our advertiser partners, so they can improve campaign performance at both national and global levels.” “Marin Software has quickly gained a global reputation as a strategic partner for brands and agencies that want to get the highest ROI and performance out of every campaign,” said Nick Gill, Commercial Director, Asia Pacific at Marin Software. “I’m thrilled to join Marin and lead its new Australia office. I look forward to working with the many advertisers in Australia who already use Marin as well as expanding the reach of Marin Software to more brands and agencies in the region.”

Resources:

About Marin Software

Follow Marin Software on Twitter

About Marin Software’s International Capabilities

About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise, through an application designed for marketers spending less than $100,000 per month on paid search. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6762756&lang=en

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Five Tips for Using Social Media to "Check in" to the White House - AdAge.com

Kissing babies is still a valuable trick of the political trade, but it's not enough for the digital world. The modern politician will capture the baby-kissing on video and quickly post it on Twitter, Facebook and YouTube while making sure constituents "check in" to Foursquare. According to a recent Iowa field study of politically themed advertising conducted by SocialVibe, the digital road to the White House is now dependent on social-media engagement.

"Social-media engagement will decide election 2012," Jay Samit, CEO of SocialVibe, a digital advertising technology company, said in an email. "Voters are hungry for sharable content that resonates with their values, priorities and interests."

It's to be expected that a social agency will sing the praises of social media. And reality dictates that old-fashioned TV advertising is, once again, going to account for the overwhelming bulk of political advertising this election cycle as politicians seek to target undecided and swing voters.

But online and social will be crucial to any successful campaign -- especially in terms of fundraising and getting out the base. And experts parsing the results of the study during a conference call today offered up five solid tips for campaigns:

1. Use Facebook and campaign websites to engage supporters. According to Karen Jagoda, executive director of the E-Voter Institute, 81% of those 18 and older expect candidates to have a website. Also, with Facebook user numbers at roughly 150 million in the U.S. alone, many candidates will look to utilize this social media tool.

In the last election Google was the largest player -- the Obama campaign directed 45% of its online campaign dollars to the search site. However, in this upcoming election Facebook is being forecasted at being equally important to Google, according to Kate Kaye, author of "Campaign '08: A Turning Point for Digital Media."

2. Make your social presence a conversation. Thanks to social networking, it has become easier to target supporters with specificity. This is because, according to SocialVibe, "campaigns can target by political party, a cross-section of information imbedded into a profile (ranging from a user's 'likes' to the topics she discusses on her wall) and by age, gender and location." Also, with the use of social networking a particular message can be passed along multiple times to reach a wide range of people. According to SocialVibe, "94% of voting-age users engaged by a political message in social media watched the entire message, and nearly 40% went on to share it with their friends."

3. Go mobile. Jon Gibs, a Nielsen VP, said that there are 230 million cellphone users in the U.S., of which 30 million watch video on their mobile phones. Further, political campaigns are turning to quick-response codes that allow users to check in to a particular event using Facebook or Foursquare. According to SocialVibe, "The Mitt Romney campaign recently took advantage of this feature by creating a Foursquare badge for participating in a one-day fundraiser in Las Vegas."

4. Make emails social. Although email is no longer the principle way to get a message out to the public, it is a still an important tool. "While younger voters may be disinclined to even open emails, their parents and grandparents still rely on email for information and connection," according to SocialVibe.

5. Build allegiance through engagement advertising. This form of advertisement relies on the people themselves to maintain and further the success of the advertising. People choose to engage a particular advertisement, receive information about the subject and gain credit by playing a social online game, premium content or other goods they find value in.

"Campaigns that embrace the latest trends in commercial brand advertising will see the same kind of results that are driving more and more advertising dollars both online and to mobile devices," said Mr. Samit.

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NFL turmoil doesn't worry ESPN - MarketWatch

By David B. Wilkerson, MarketWatch

CHICAGO (MarketWatch) — Advertising time for the fall TV season is going quickly at cable network ESPN, as advertisers have been proceeding as if there is going to be an NFL season, ESPN’s ad chief told MarketWatch Wednesday.

NFL players and owners have so far been unable to agree on a new collective bargaining agreement, and the owners’ lockout of the players has fed fears that the 2011 season could be delayed or canceled.

PGA Tour players Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson have collaborated on "Oh Oh Oh," the first release from their teenybopper band spoof, Golf Boys. Video courtesy Farmers Insurance.

During an interview at the annual NCTA Cable Show in Chicago, Sean Bratches said that after just two weeks, the Walt Disney Co. /quotes/zigman/245568/quotes/nls/dis DIS -0.52%  -owned network has just about sold all of the commercial time it has made available for the new season, with key categories including automotive, retail and entertainment.

ESPN does have a contingency plan ready to present to advertisers if the NFL season is delayed or isn’t played at all, but Bratches said that option was not a part of its negotiations with clients. “We think the owners and players will settle their differences. We have more than 300 college football games, we have a lot of football-related programming, and we’re on multiple platforms,” Bratches said. “So we’re comfortable either way that we can meet the needs of advertisers in the marketplace.”

As the second quarter comes to a close, ESPN’s ad sales remain brisk, helped by improved ratings for the just-concluded NBA season and Major League Baseball. With increasing usage of mobile platforms like Apple Inc.’s iPad and iPhone, and lots of on-demand video choices gathering momentum, Bratches said advertisers see sports as “a place they need to be” to attract the large mass audiences that watch live games.

The network is also seeing gains at ESPN Radio, where waves of controversy around the NBA’s Miami Heat and forward LeBron James have helped move the ratings needle. “Radio is driving about 28% of all of our consumption among heavy users,” Bratches explained. “And this is not a zero sum game. So the person that is a heavy user of ESPN.com or ESPN Radio is a bigger consumer of our content on the TV screen. So it’s really 1 + 1 + 1 equals 8. And there’s no subtraction, per se.”

Bratches said ESPN’s research has echoed reports by major cable and satellite operators that there is little evidence of so-called “cord-cutting,” or cancellation of cable service in favor of some combination of streaming video and/or DVD rental. “If anybody is cutting a cord, it’s driven by the economy, not the ability to access content on these other platforms. We think ESPN, and sports in general, are ensuring the survival of subscription television, because they are only available live, and from multichannel distributors.”

ESPN is getting early traction from its WatchESPN iPad app.

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Mobile advertising revenue to reach $3.3bn in 2011 - Times of India

NEW DELHI: Research firm Gartner on Thursday said that mobile advertising revenue is forecast to reach $3.3 billion in 2011 worldwide. This equates to over 100% growth in one year as in 2010 the figure was $1.6 billion. The company said that search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.

"Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns," said Stephanie Baghdassarian, research director at Gartner. "For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5% of the total advertising budget in 2010 to over 4% in 2015."

The company said the growth in mobile advertising has been fuelled by the popularity of smartphones and tablets. "Brand marketers who want to include mobile in their advertising initiatives should not delay their trials, and should have their budgets in place now to take advantage of mass consumer adoption of smartphones and media tablets," said Andrew Frank, research vice president at Gartner.

Google and Apple, the companies behind Android and iOS that power majority of smartphones and tablets, have in the recent years made aggressive moves in the mobile advertising space. Apple in 2010 introduced iAd and started serving advertisements within apps in iPhone, iPad and iPod using the platform.

Google, meanwhile, acquired AdMob in the same year and has used that for showing advertisements in smartphones using Android. In fact, experts say that Google's whole mobile platform strategy revolves around advertising as the company doesn't levy any fee on cellphone makers using Android but earns money through mobile advertisements.

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This Week in Film: Less than Super and Almost Advertising - New York Press

This week in film, Armond White’s love of all things Spielberg clashes with his unvarnished hatred of J.J. Abrams. To him, Super 8 is not about a love for old fashioned celluloid movie making. “It’s really about Steven Spielberg... embracing the hatred some people hold for him.” Never-mind that Spielberg was just the producer, he gets blamed for the “pandering and illogical” plot, and the film’s dependence on “cultural amnesia and insensitivity.” “Because Spielberg commands a popular idiom, his influence on mainstream filmmaking becomes indistinguishable from regular shoddy product made in the same idiom.” But at the same time as this train wreck (gratuitous pun intended) is Spielberg’s fault, it is also his glory, for finally proving that “J.J. Abrams is small-time” by sponsoring such a “close imitation by an inferior mogul.”

White also had a conflicting relationship with Page One. He describes the film as an “art object,” “since it is less a documentary providing information about its subject than it is a presentation of the newspaper's mythic status and gleaming edifice.” Director Andrew Rossi doesn’t help the matter, since he is an unabashed Times enthusiast. He treats the newspapermen “as celebrities as much as professionals,” thereby perpetuating “contemporary journalistic mythology where writers and editors don't just bring the news, they bring "the light"—assuming a heroic stance in the way they present stories and profess authority.” White admits that Page One “isn't exactly an advertisement,” much like sister doc Bill Cunningham New York, “yet Rossi's gullible fascination almost amounts to a puff piece.” So much for quality film this week.

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Out There Media Expands Its Global Mobile Advertising Reach to the U.S. - Business Wire (press release)

Eastern Daylight Time Brings its successful and proven mobile advertising expertise to the U.S. market, complementing the traditional display business

NEW YORK--(BUSINESS WIRE)--Out There Media, a global leader in mobile advertising, today announced it is expanding its global mobile advertising reach by officially entering the U.S. market. Through a strategic partnership with Deutsche Telekom previously announced in February 2011 at Mobile World Congress, T-Mobile USA becomes the first U.S. national wireless carrier to utilize Out There Media’s unique multi-channel mobile advertising offering.

“T-Mobile is excited to partner with Out There Media to enhance the mobile advertising opportunities we can offer brands both big and small”

The highlight of the relationship between Out There Media and T-Mobile USA is through T-Mobile More for Me™, a nationwide aggregation service that offers consumers the best in daily deals. Consumers can take advantage of the More for Me program by either using the Android™ application or by opting in to receive messages specifically targeted to their interests and demographic information. Advertisers can then send out relevant offers, discounts and deals tailored to the consumers’ specific interests.

By powering the T-Mobile More for Me program, Out There Media offers advertisers the opportunity to reach their target audience through one of the most innovative, direct and effective tools available today. Advertisers can target their message in order to reach those who opt-in to the program in a direct manner, while the consumers are on the go.

“Mobile Advertising is an extremely powerful medium for advertisers,” said Kerstin Trikalitis, CEO of Out There Media. “We are especially excited to be bringing our successful mobile advertising portfolio to the U.S. market, particularly as this is done in collaboration with T-Mobile. We look forward to working closely with T-Mobile to deliver innovative, award-winning mobile advertising campaigns”.

Mobile Advertising is proven across multiple markets throughout the world to increase customer loyalty, maximize ROI, deliver measurable results, boost sales, and produce impressive audience response rates for brands and agencies.

"T-Mobile is excited to partner with Out There Media to enhance the mobile advertising opportunities we can offer brands both big and small,” said Brad Duea, Senior Vice President, Value Added Services, T-Mobile USA. “By combining the T-Mobile More for Me program with our new display business, T-Mobile continues to innovate, offering new and profitable ways for advertisers to reach mobile consumers".

Brands running successful Mobile Advertising campaigns in collaboration with Out There Media globally include Unilever, Microsoft, HSBC, Johnson & Johnson, BMW, Sony Pictures, Samsung, Nokia, Panasonic, Nestle, McDonald’s, Lufthansa, Colgate-Palmolive and many others.

In the US, launch partner brands already lined up to run campaigns on More for Me include GAP, Old Navy, e-bay, Totsy, StarClub, and a growing number of local retailers.

The T-Mobile USA - Out There Media partnership was unveiled to advertisers and agencies at a cocktail reception at Ink48 Hotel in New York on Wednesday, June 15.

About Out There Media

Out There Media is the global leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Dusseldorf, Singapore, New York, Moscow, Kiev, Athens and Sofia. Today Out There Media has partnership agreements with 40 mobile carriers across Europe and Asia, reaching approximately 500 million subscribers via its multi-channel mobile advertising marketplace, Mobucks™. Mobucks is a cross-carrier, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. Out There Media enables carriers to monetize their inventory, advertisers to engage with their audiences in a targeted and effective manner, and consumers to enhance and improve their everyday lives. The company’s website can be found at www.out-there-media.com.

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RT's YouTube Channel Records Half-Million Dollar Profit - Sacramento Bee

This section contains unedited press releases distributed by PR Newswire. These releases reflect the views of the issuing entity and are not reviewed or edited by the Sacramento Bee staff. More information on PR Newswire can be found on their web site. You can contact the service with questions or concerns here.

MOSCOW-- /PRNewswire/ -- Advertising profits derived from YouTube pages hosting RT's news stories and videos on a dedicated channel have exceeded $500,000. This figure places RT among an elite few in the history of the video hosting service.

RT's videos have been viewed over 450 million times on YouTube and are now getting an average of 850,000 views per day, YouTube Trends reports.  The Russian international news channel gained a solid position in the Top 100 Most Viewed All Time channels in the history of YouTube, leaving behind international and national TV news channels such as Fox, ABC, Sky, CNN International, Al Jazeera and Reuters. In March of this year, RT was ranked first in the month's top viewed channels lineup, surpassing the major pop music video hosting channel Vevo.

Ms. Margarita Simonyan, RT editor in chief said: "We are glad that viewers choose to watch RT. At first, we were even puzzled by this immense success. It demonstrates that the young and active part of the audience has grown tired of the mainstream media and is dissatisfied with their narrow and biased view of the world. The youth is seeking alternative viewpoints expressed in the news, and RT has matched their needs."

"We are very happy for RT's success on YouTube," said Vladimir Dolgov, Google Russia Director General. "High ratings of RT speak for growing demand for professional news content on the Web, as well as the efficiency of YouTube as the advertising platform."

RT is a global TV news leader, providing news and information not covered by the mainstream media, in English, Spanish and Arabic, 24/7.  In the US, RT is available in select markets, and a dedicated RT America simulcast is available at http://rt.com/on-air/rt-america-air/.  For more information please visit www.RT.com.  

For media inquiries please contact Ksenia Bregadze at kvbregadze@rttv.ru. Telephone: +7 495 926 24 50

SOURCE RT

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DG FastChannel to buy MediaMind for $418 mln - Reuters

* Offers $22 per MediaMind share in cash

* Deal represents 38 pct premium to MediaMind's Wednesday close

* Says MediaMind CEO to serve as co's chief digital officer upon deal close

* MediaMind shares up 38 pct before bell, in-line with offer price (Adds deal details)

June 16 (Reuters) - DG FastChannel Inc is to acquire digital advertising company MediaMind Technologies Inc for about $418 million in an all-cash deal to expand its television and online advertising business globally.

DG FastChannel said the acquisition -- its eight since it was created in 2005 -- would enable the company to penetrate the Latin American, Asian, European and African markets.

New York-based MediaMind, which provides digital advertising campaign management tools to advertising agencies and advertisers, operates in 64 countries.

Under the deal, DG FastChannel will pay MediaMind's shareholders $22 per share in cash, which represents a 38 percent premium to MediaMind's Wednesday close.

Shares of MediaMind were up 38 percent at $22 in trading before the bell on Thursday on Nasdaq.

DG said the deal will be funded with available cash and fully committed debt financing from JPMorgan Chase & Co and Bank of America Merrill Lynch .

The deal, which is expected to close in the third quarter of 2011, will add to DG FastChannel's adjusted earnings per share in 2012.

DG FastChannel, which provides syndicated programming and advertising content to network broadcasters, said MediaMind Chief Executive Gal Trifon will serve as DG FastChannel chief digital officer after the deal closes.

Shares of MediaMind, formerly called Eyeblaster Inc, closed at $15.94 while those of DG FastChannel closed at $28.89 on Wednesday on Nasdaq. (Reporting by Siddharth Cavale in Bangalore; Editing by Sriraj Kalluvila)

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TRA Launches Media TRAnalytics® 3.0 Featuring StoryFinder™ - Business Wire (press release)

Eastern Daylight Time Enhancement of Patented Solution Provides Clients with Ability to Easily Identify the Highest Rated Products and Categories for Particular Networks and Stations

NEW YORK--(BUSINESS WIRE)--TRA, Inc., which provides the industry’s premium solution for increasing the accountability of television advertising, announced today the newest version of its patented business intelligence software solution, Media TRAnalytics® 3.0. The enhanced solution highlights StoryFinder™, an innovative feature that allows clients to quickly find and act on “stories” of which products and categories have the highest purchaser ratings in networks, local stations and programs.

“We are pleased to announce StoryFinder™ as the next step in the evolution of Media TRAnalytics®”

With Media TRAnalytics® 3.0 and StoryFinder™, each segment of TRA’s client base will benefit in varied, but deeply useful ways. With a few simple clicks, advertisers and agencies will be able to instantly develop strategic lists of the media outlets that attract their core audiences, as well as those that attract competitors’ best prospects. Similarly, networks and stations will be able to immediately define which purchaser targets their network or station delivers most effectively, as well as the targets best delivered by competitors. StoryFinder™ allows users to quickly and effectively gain new, actionable insights to improve sales.

David Poltrack, Chief Research Officer and President of CBS Vision explained, “CBS has a long and successful history working with TRA to help us demonstrate to marketers the importance of advertising in the marketing plan and television as the centerpiece of the media plan. Now, with Media TRAnalytics® 3.0 and StoryFinder™, we’ll be able to position our product even more competitively, with deeper insights that will tell us exactly what kind of consumers our audiences are comprised of. For instance, one of the stories TRA has found for us is that ‘The Good Wife’ is highly rated among owners of high-end auto models. This type of actionable data is helping the TV industry shift from Demographic Rating Points to Purchaser Rating Points, and marketers can now make TV advertising investments that directly target viewers’ buying behaviors. To be able to step back and assess our media environment like this is going to be of great value to CBS.”

“We are pleased to announce StoryFinder™ as the next step in the evolution of Media TRAnalytics®,” said Mark Lieberman, Chairman and CEO of TRA. “With each enhancement we make to our service, we enable buyers and sellers to make smarter advertising decisions so that they can drive sales. TRA has helped the industry come a long way, and our clients are taking action and seeing positive results. In the two years since its launch we’ve released 10 updates to Media TRAnalytics® and now, with version 3.0, we continue to pioneer ground-breaking and innovative technologies to further our value to clients.”

Media TRAnalytics® is a web-based business intelligence software solution that matches second-by-second TV tuning data from set-top boxes in 1.7 million households with 57 million households of CPG purchasing data to create the industry’s largest such single-source database of 370,000 households. TRA also offers solutions in the categories of Pharmaceuticals, Automotive, Financial Services, Movies, Restaurants and Telecom. Since its official launch two years ago, broadcast and cable networks, advertisers, and media agencies have been using Media TRAnalytics® to identify The Right Audience™ in order to improve their return on media investment.

About TRA, Inc.

TRA, Inc. (www.traglobal.com) is a media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment. TRA’s Media TRAnalytics® is a web-based platform that matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA's clients to find “The Right Audience” while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. Licensed users of Media TRAnalytics® include 4 of the top 10 advertisers, 40 of the top 100 brands, and 8 of the top 12 agencies and networks that represent $10 billion in advertising billings. TRA's investors include Intel Capital, Kodiak Venture Partners, WPP and Arbitron. TRA is the recipient of the BeyeNETWORK’s 2009 Vision Award for Business Impact in Analytics. TRA is certified under ISO 27001, the information security management system standard published by the International Organization for Standardization (ISO) designed to ensure security controls for protecting information assets. TRA owns U.S Patent No. 7,729,940, entitled “Analyzing Return on Investment of Advertising Campaigns by Matching Multiple Data Sources.”

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YuMe Acquires UK Mobile Video Ad Company Appealing Media - TechCrunch

Video ad network YuMe has acquired fellow video advertising company and competitor, Appealing Media. YuMe, which declined to reveal financial terms of the deal, will open up its first office in Europe (in London) with the acquisition.

Appealing Media offers one of the largest mobile video advertising platforms in Europe. Appealing Media helps advertisers and publishers implement video ad campaigns across native apps, touch web and mobile web properties. The company’s customers include ESPN, IPC Media, Bauer Media, and Universal McCann.

YuMe’s technology places video ad networks dynamically on videos on a number of publishers across a variety of platform. The company also developers monetization technologies for video publishers that allows them to build apps to support mobile video ads.

YuMe has its own mobile ad offerings, but Appealing Media will help the company expand to European markets. YuMe recently launched new mobile products, releasing SDKs for iOS devices and two new mobile video ad units to help advertisers, web publishers, and app developers extend their reach to iOS devices.

This is actually YuMe’s first acquisition since its launch in 2007. The company, which has raised $55 million and is profitable, has also hired a new CFO, Tim Laehy to help lead YuMe’s financial efforts. Laehy was previously EVP of Finance and Chief Financial Officer of Covad Communications, where helped take the company public.

So is YuMe ready for an IPO? CEO Michael Mathieu says that an IPO could be in the horizon but they haven’t ruled out any options, including raising more money or an acquisition.

In the end, Mathieu says that YuMe is focusing on providing advertisers and publishers with the platform to manage advertising campaigns across all screens – PC, mobile, connected TV. YuMe faces competition from Tremor Media.

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MAGNA revises Global & US ad revenue forecasts for 2011 - MediaTel Newsline

MAGNAGLOBAL has updated its global and US ad revenue forecasts for 2011...

Following an 8.0% rebound in 2010, MAGNAGLOBAL - a division of IPG's Mediabrands - forecast that media suppliers around the world will grow their advertising revenues during 2011 by +5.2% to total USD $428.4 billion on a constant currency basis, revised downward from its previously published expectations of +5.6%.

Long-term growth rates, however, are upgraded, reflecting stronger expectations for emerging markets through 2016. MAGNA's compounded annual growth rate (CAGR) for the global industry is +6.8% over the next five years, compared to previous expectations of +6.3% in late 2010.

Video bounced back strongly in 2010 and continues to be the dominant advertising medium, claiming over 40% of the global advertising market. Traditional television advertising is expected to grow 8.3% on average through 2016, gaining more advertising market share in North America, the world's largest TV market, than in any other region.

Concurrently, MAGNA expects online advertising to overtake newspapers as the second-largest advertising medium by 2012, reaching USD $129 billion in 2016. Technological advancements in ad serving, targeting and measurement, improvements in search quality, and rapid growth of social media will all help the medium attract more investment, MAGNA said.

By contrast, print media will see renewed weakness in 2011. MAGNA now expects a slight decline in revenue for the sector compared to its previous expectation of positive growth of less than 1%.

Over the next five years, however, newspapers and magazines collectively should grow 1.6% on average, an upward revision from MAGNA's previous estimate of 1.2%. The group's radio estimates remain largely unchanged, but out-of-home should continue to see relatively more favorable trends, which will help make it the second fastest growing medium after online over the next five years.

In dynamic USD terms, global advertising will rise by +9.2% during 2011, and continue to grow by a CAGR of +8.1% through 2016. MAGNA currency estimates assume a depreciating US dollar against most other currencies over the next five years.

MAGNAGLOBAL has also updated its US media ad revenue forecast for 2011, revising downwards from +3.1% to +2.9%.

In light of recent economic reports, the group now expects media suppliers to generate $173.1 billion dollars of advertising revenues in 2011, excluding the impact of political and Olympic advertising.

"While we see the disruption from the earthquake in Japan and high gas prices as temporary, the economy still suffers from a depressed housing market, sluggish employment conditions, and fiscal retrenchment at all levels of government," the release said. "Our previous forecasts had already conservatively assumed a slowdown in the second half of 2011."

US online advertising growth exceeded expectations in the first quarter, as the share attributed to national media - primarily reflecting digital display and online video - was significantly higher than recent trends would have predicted.

According to MAGNA, overall US online advertising benefited significantly from strong momentum in online video and social media as large national advertisers begin to invest more in building brand awareness online.

Advertisers are also investing more in paid search, allowing direct online media to outperform expectations, MAGNA said.

For 2011, MAGNA now expect $30.1 billion in online advertising, up by 15.6% from 2010 levels. The group also expects national TV to grow 7.9% in 2011, up from its previous estimate of 6.5%.

Despite upward revisions to national mass media, signs of a slowdown are concentrated in local mass media, driven by weakness in Newspapers, Radio and Outdoor advertising.

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Independent MPs slam carbon campaign - BigPond News

The two independent MPs crucial to getting the carbon tax through parliament say the announcement of a $12 million taxpayer-funded advertising campaign is 'unhelpful' at this stage of talks.

Climate Change Minister Greg Combet on Thursday said the government would spend $12 million on a campaign once a deal was reached with the multi-party committee working on the carbon pricing scheme, which is expected within weeks.

But independents Rob Oakeshott and Tony Windsor said they weren't consulted on the campaign.

'There is only one word for this announcement today and that is 'unhelpful',' Mr Oakeshott told reporters in Canberra, saying it came at an 'incredibly sensitive time' in a negotiation that was complex.

'I would strongly urge the government to reconsider their decision to put the focus on selling something that doesn't exist and (instead) put the focus on getting a good policy that should sell itself.'

Mr Windsor said the committee may not eventually come to a consensus, leaving it to the government to produce its own legislation.

'The next fortnight is pretty crucial in terms of the multi-party climate change committee trying to work through a process ... but it hasn't been concluded,' he said.

'We are being asked to be part of the process that determines the thing they want to promote.

'And we haven't finished that determination, so it almost puts us in the position that we are endorsing the spending on public funds on propaganda and I'm not prepared to do that.'

Mr Windsor said he did not believe it would delay the committee's talks.

'It won't harm them from my perspective ... but it doesn't deserve to be trivialised by announcing some sort of promotion campaign,' he said.

Mr Combet said the government would seek the approval of an independent body for the content of the ad campaign, to ensure it did not breach guidelines for political advertising.

The $12 million set aside paled in comparison to the $121 million spent by the Howard government advertising Work Choices and $118 million to promote the GST, he said.

The campaign would not only spell out how the carbon price will work but showcase the work of 'every day Australians to achieve a clean energy future'.

'Climate change is a significant economic and environmental challenge that affects all Australians,' Mr Combet said.

'The government has a responsibility to provide the Australian community with clear information on climate change and to explain the context and objectives of its climate policy.'

The spending comes on top of the $13 million set aside in the federal budget for 'public engagement'.

Opposition environment spokesman Greg Hunt said it was an 'abuse of public money'.

'Australia's mums and dads are being asked to pay for the government to advertise why mums and dads should pay higher electricity prices,' he told reporters.

The climate change committee is expected to meet on Friday and over the weekend.

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Out of state advertising driving up hospitality fees collected - WPDE

Out of state advertising driving up hospitality fees collected Read more: Local, Economy, Business, Community, News, Consumer, Tourism, South Carolina Tourism, Myrtle Beach Tourism, What to do in Myrtle Beach, Grand Strand Tourism, Myrtle Beach Hospitality, Hospitality Fees Myrtle Beach, Myrtle Beach Advertising, Visit Myrtle Beach, Visit Grand Strand, Visit South Carolina, One Cent Sales Tax Myrtle Beach, Tourism Sales Tax Myrtle Beach, South Carolina Economy, Myrtle Beach Economy, Grand Strand Economy

During the summer one of the most popular places for tourists to visit in Myrtle Beach is the downtown area. For the past 65 years The Gay Dolphin has sold keepsakes for families who visit. Overall this year, sales are up.

"It's been very up and down. We had a very great spring it's been fairly slow the last two weeks, the traffic has been tremendously good," said Buzz Plyer, owner of The Gay Dolphin.

Plyer goes on to say the teens that are in town right now don't typically stop by his gift shop.

So far $8.8 million worth of hospitality fees - which are charged at hotels, restaurants, and entertainment - have been collected since May of last year through April of this year. That's up from $8.7 million the previous 12 months.

The one cent sales tax imposed by the City of Myrtle Beach in 2009, helps fund advertising. That's about the same time hospitality fees collected began increasing after a five year decline.

Brad Dean with the Myrtle Beach Area Chamber of Commerce said the fee collections are growing faster than they expected, "What it shows is with the additional advertising the new attractions, the boardwalk, we're starting to see spending increase. That's great news for the entire Grand Strand economy."

"High accomodations tax would be expected with great crowds. It'll be interesting to see what the total sales taxes reflect they haven't been spending as well," added Plyer.

Both Dean and Plyer agree increasing advertising has a direct affect on the number of tourists coming to the area.

"In many cases it's the first time visitors who have never been here so they've got a whole new selection of attractions, entertainment, retail, dining options," added Dean.

The Chamber is spending $24 million this year advertising Myrtle Beach in and out of state, in Canada, and Europe.

Dean said they are targeting first time visitors with the hopes they'll come back again and eventually become real estate buyers.

The hospitality fee numbers will likely go up since the city still has to include the final numbers from May.

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Kelsh leaves as publisher at Daily Citizen - Sauk Prairie Eagle

Jim Kelsh, publisher of the Daily Citizen, announced Wednesday that he will be stepping down and his last day will be June 24.

Regional advertising manager Scott Zeinemann will step into the role of general manager.

"In a sense, it's bittersweet, because I'm getting the opportunity because Jim's leaving," Zeinemann said. "You know what he's meant to this business, the community, everyone here. Columbus knows Jim. He's been involved with so many things. He really is kind of the heart and soul of our division."

Kelsh started at the Daily Citizen in 1976. He moved to the Wisconsin State Journal in 1978, serving as news editor from 1985 to 1989. He then became editor of the Mason City Globe Gazette in Iowa before returning to the Daily Citizen in 1992. He became publisher in 1997.

"I consider myself extremely lucky to be able to spend nearly 35 years in newspapers," Kelsh said in an email to the Daily Citizen staff. "I'm doing a job I truly love and have had the opportunity to work with so many talented people who understand the importance of what we do each day and the impact that has on the communities we serve. It's that dedication that makes this change comforting.... I'm not ready to call this a retirement. I'm going to take some time to travel, finally apply the coats of stain on my deck and then look forward to what the next chapter in my life will bring."

Kelsh said he feels Zeinemann is an excellent choice and will succeed in the position.

Zeinemann majored in journalism and had initially wanted to write for sports. However, he quickly found a niche in advertising.

In addition, Matt Meyers recently took the lead as the Portage general manager. He said he and Zeinemann will work together to become more familiar with the community. Zeinemann will report to Meyers.

"I don't think Scott or I, either one, are people that want to sit at our desk all day," Meyers said. "We want to be out meeting people and working with community leaders and getting to know people. We want to be a part of the community."

Meyers came to Portage from Madison, where he was the classified manager. He's been in charge of several publications over the years, including Agri-View, Oregon News, Sun Prairie News and Nursing Matters.

He earned a journalism degree from the University of Iowa, and has done both editorial and advertising.

He said he plans to continue to adapt and ensure the best product possible for the community.

"We have this great audience we serve," Meyers said. "I love a paper this size, because communities are so into their paper. The newspaper is very important to them. The prep sports are very important to them. We really serve such a great purpose. It's so cool to work here, because you know you're bringing stuff to the community that is needed and wanted and you're actually serving a purpose for the whole community."

tpruett@capitalnewspapers.com

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Skiver Advertising Revs Up Account Team With Tom Blinn - Marketwire (press release)

SOURCE: Skiver Advertising

New VP Account Director Embraces Agency's Unique Integration of Traditional and New Media Advertising

NEWPORT BEACH, CA- - Skiver Advertising, an "uncomplicated" Southern California advertising agency known for integrating effective digital and traditional advertising under one roof, is aiming for the pole position in national advertising with its newest hire, Tom Blinn as VP, Account Director. Blinn's brand of account management is an ideal fit with the thriving agency's vision and style.

Blinn brings 15 years of industry experience to his new role, where he manages clients, optimizes agency efficiency and leads new business development. His enthusiasm for Skiver Advertising extends largely from momentum and passion he recognizes in the executive team and the elite creative team they've recruited.

"Tom Blinn epitomizes the evolution of account management," says Jeremy Skiver, CEO of Skiver Advertising. "His experience bridges the traditional and digital worlds, which makes him the perfect choice to help us blaze a trail into the future of advertising with a completely integrated agency. In an agency where clients have such high expectations of our work, it's important to build a team of outstanding talent. He's already a proven asset who's reinvigorating our team to achieve more."

Prior to joining Skiver Advertising, Blinn oversaw social media and interactive projects and led the Kawasaki Motorcycle account as VP, Account Director, at O'Leary and Partners, in addition to more than a decade at Dailey & Associates, where he handled such accounts as Honda Powersports, KB Homes and Safeway and led the way for the creation of his firm's interactive division. Blinn also worked for Kovel/Kresser and Partners, Winston Advertising and Saatchi & Saatchi and has managed work for Kawasaki Motorsports, Fantastic Sam's, In-N-Out Burger, Kaiser Permanente, Wetzel's Pretzels, Yamaha Motorcycles and Countrywide Home Loans.

"My new position is challenging me in the areas I'm most driven to pursue," says Blinn. "It's inspiring to be surrounded by such a motivated team that's constantly trying to top its own achievements. Skiver Advertising provides clients simple solutions, no matter how complex their advertising challenges -- and we're doing it with powerful leadership and outstanding imagination. I'm proud to be a part of the team, and I'm motivated to lead the way in delivering a full spectrum of account services that bridge the gap between traditional advertising and digital and new media services."

Skiver Advertising's recent performance at the Orange County Addy Awards -- where the agency captured a whopping 14 of the prestigious industry awards -- demonstrates Skiver's force. But the general wisdom at Skiver is that the best advertising remains simple and isn't crafted to win awards. Instead, the team focuses on delivering results that make clients money with smart integration of both traditional and digital vehicles. Projects are created with clear messaging that resonates with the target audience. That simple strategy has earned Skiver Advertising big-name business, industry awards and the praise of clients who appreciate the firm's outstanding performance.

ABOUT SKIVER ADVERTISING: Based in Newport Beach, Calif., Skiver Advertising is an uncomplicated ad agency with a common-sense approach that draws from a depth of knowledge and talent in digital and traditional advertising to deliver simple messaging with strong results -- all with a single point of contact. The company was founded in 2001 by Jeremy Skiver, whose resume includes some of the hottest agencies in Southern California, like TBWA/Chiat/Day, DGWB, Bates USA and DiZinno Thompson -- with expertise in automotive, fashion, sporting goods, fast food, retail, real estate and luxury resorts. The company's seamless integration and simple style has impressed national clients from T-Mobile and Targus, to Kangaroo Express.Skiver Advertising solves complex marketing problems with innovative solutions -- in an uncomplicated manner -- providing everything clients need in a single phone call. For more information, visit www.skiver.com.

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Diageo Parts With CP&B, Puts Cuervo Account in <b>...</b> - <b>Advertising</b> News

The liquor giant has yanked creative advertising from CP&B for Jose Cuervo and put the account in review, according to people familiar with the matter, while 360i has also been tapped as digital agency for its Guinness.

This entry was posted on Tuesday, June 14th, 2011 at 8:49 pm and is filed under US News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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Moonbattery: The Current State of <b>Advertising</b>

Posted by Dave Blount

Noisily homosexual Neil Patrick Harris promotes the Tony Awards:

Moonbats have come a long way in their campaign to mainstream homosexual depravity. Now that they are winning the Culture War, do you think there will ever come a point where they say, that's enough, we don't need to expose children to that? Or will they keep pushing the envelope until America chokes on its own vomit and dies?

On a tip from The Bakers.

Anyone who thinks gays will ever stop pushing their agenda is a complete fool. The more political (and judicial) victories they win, the more radical they and their demands will become. The only thing that will save us is AIDS.

Posted by: Dr. 9 at June 14, 2011 9:21 PM

Gays are a bigger threat to american family then any terrorists becuase they have the backing of a tyrant in the whitehouse

Posted by: SPURWING PLOVER at June 14, 2011 9:29 PM

Why would they stop? They've gone from one tactical victory to another, over the last 30 years, with no setbacks to remind them of the costs of battle. At this point, the thrill of victory and the suffering of the enemy (that is, traditional-culture types) are as much, or more, pleasurable than the objectives they are supposedly fighting for. They delight in humiliating those who fight back, and now are just rubbing it in. There is really no other explanation. The right to marry does not explain gay sex lessons for 3rd graders and all the other shit.

Posted by: mega at June 14, 2011 9:43 PM

Dr. 9, don't be a fuck. Mega, don't be a fuck. Plover, I thin your a parody. The moral is: Don't be a fuck. It makes you look like an ass. Especialy, Dr. 9, when you are glad for AIDs. Thats the white, goopy climax of jerkfuck sex.

Posted by: TheDarkEricDraven at June 14, 2011 10:09 PM

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The Significance of Your Email List for On the web <b>Advertising</b> <b>...</b>

Among the most essential tools you can have to have as a way to marketplace effectively on the internet is your e-mail list. This is a list of people who have chosen to receive communications from you, either due to the fact they’re interested in what you may have to offer you or mainly because they have already bought from you previously.

Why an Email List is Important for On the internet Advertising

The first reason that an e-mail list is necessary for internet advertising is since it assists you keep in get in touch with with those who have expressed an interest inside your product but are not however ready to purchase. It generally takes individuals at least seven exposures to your product before they will essentially lay out capital for it and so you must make sure that they get these exposures and having an e-mail list is a superb way to do this.

Another reason for having an email list is that it enables you to maintain in contact with people who have already bought some of your goods. These folks are the easiest individuals to sell to again since if they have already bought something from you and liked what they got the first time, they’ll discover it easier to trust you than individuals who have not bought from you prior to.

How you can Generate Your E-mail List

Although e-mail lists can be bought, it can be typically a better idea to create these lists yourself (even should you use bought lists as an indicates of getting subscribers to your subscriber mailing list).

As a way to collect these names it truly is a fantastic notion to give one thing away for totally free from your web page, in exchange for their e-mail addresses. If consumers feel like they’re receiving some thing valuable in return for their e-mail address they will be additional likely to give it.

Easy methods to Use Your E-mail List

The purpose of your e-mail list is to enable you to market to these folks but you don’t want them to feel that that is your reason for doing so. If you collect these email addresses always make sure which you supply helpful information and facts and do not continually difficult sell. Give individuals value and they will be extra likely to buy your items or services in future.

An e-mail list is an significant part of on the web marketing as it enables you to guarantee that men and women get the vital exposure to your merchandise so that you can buy the first time and also encourages repeat sales. Collect email leads by giving away something of value and normally offer top quality details within your emails to make certain that your subscribers stay with you and do not unsubscribe.

When looking for ways to increase your email subscriber list, one new tool is a WordPress plugin called List Eruption.

Author: margaretnance

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CableLabs recaps VOD advertising Interop - Multichannel News

CableLabs and canoe Ventures eventually attract 10 suppliers of interoperability held month event last for testing the dynamic video based on standards of advertising, the canoe efforts to establish a national ad VOD footprint.

The event from 23 to 27 may at the headquarters of Louisville, Colorado, CableLabs was designed to demonstrate the latest CEPS-130 and stewardship and Interfaces Fulfillment (SaFI) 2.1 Advanced advertising specifications. SCTE 130 defines communication between components ad advanced, while SaFI is a suite of CableLabs/canoe-developed at the specifications define different attributes for interactive, VOD and addressable advertising through several operators.

In the interop participants: Ad - ID LLC, Arris, avail-TVN, canoe, Ericsson, Harris, Nielsen, Sigma systems, S & T, this technology and Unisoft. Several other notable VOD and advertising providers, including Cisco Systems, SeaChange International, Motorola, OpenTV and BlackArrow, did not attend.

The interoperability test bench includes two VOD servers supported by several (ADM) advertising management servers and the servers of decision ad (ADS). Video content is stored in these systems, and each participant may use their software interfaces dynamically insert ads into sessions of VOD.

"It was, for us, another opportunity to ensure good validation of our content and systems, advertising" agent technology avail-TVN says Mike Kazmier.

According to CableLabs, one of the main achievements of this interop manifested the ability to run interactive applications in VOD content as a result of the latest version of the proposed SaFI 2.1 specification. One technical detail was the inclusion of a server of VOD playing an advertisement with an application interactive pre-bound request for information (RFI). Questionnaire data were processed in an aggregator, to the point where the data has been consulted by the appropriate cable operator.

"The results of the interop are valuable to advertisers, programmers and cable operators," said CableLabs senior vice president of platforms advanced and services Don Dulchinos. "Providing a national footprint where advertisers can place ads on VOD assets dynamically cable has been a goal for a number of years."

Bruce Dilger, Vice President of the canoe of the Architecture of advanced advertising, has added, "there is no substitute for this level of practice team work within the technology community." Forward by this event, we deployed our latest revision of software ads installation of CableLabs to pursue integration with providers through CableLabs Ad Lab and the Innovation of canoe program. »

Canoeing is the largest U.S. cable operators advanced advertising joint venture six: Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision, and Bright House Networks systems.

Canoe wants to open the VOD dynamic ad-insertion field trials to launch on the market the national platform in 2011.

CableLabs also noted that the integrated interop identifier of assets for the advertising Digital Identification LLC advertising (Ad - ID) and the metadata in the wider architecture of SCTE 130. By marking each asset of advertising with Ad - ID, "the most appropriate ad is selected in the available stock and our metadata provides the identification shared asset of advertising through of multiple cable operators," Director General Ad - ID Harold Geller said in a statement.

In its project to emulator CEPS-130, CableLabs has provided its Document profile Architecture (CCA) toolset to help industry to formalise the interoperability criteria. In addition, participants introduced other components of the SCTE 130, such as services (SIS) Subscriber information or placement opportunity information service (POIS) and had the opportunity to validate how their interfaces to interact with other implementations of the SCTE 130.

CableLabs said future interoperability events may include using the CCA Toolkit to create a virtual lab for interoperability. The consortium said that a virtual environment would be beneficial for participants "by providing an environment of continued development on a base 24 x 7.".

VDS provides graphs of broadcast automation systems that are used in fully automated sports, news and financial graphics channels. Infrastructure products automation VDS of an automated generation of promos in multichannel broadcasting and management of graphics and audio assets or...more

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How to Make Your Own Free Website: And Your Free Blog Too (Paperback)
By Jason Matthews

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New Albany Floyd school considers political ad - Louisville Courier-Journal Web site.

The decision last month to begin to accept advertising on its Web site, New Albany Floyd County School Board took action at its meeting on Monday evening to begin what is happening.

The Council approved a contract with a marketing company to sell advertising and began discussions on the policy governing what types of ads would not acceptable for the site.

A draft of the initial policy of first reading Monday proposed that there is presented to be no political, religious or controversial ads allowed. The ?shall of the School Board have full authority to determine, in its sole discretion, what constitutes a political, religious or controversial advertising, ? said: the proposal.

Advertising ?is deemed to compete with the corporation? (school) could also be banned, with the members of the Council having once more discretion in determining what ads fall into this category.

The proposal also gives the Council the power to reject any advertising if Member determines that it is the goals of school system incompatible with ?the or health, safety, education or the morality of students, ? but it does not call for a total ban on these announcements.

Commission Counsel John Woodard said he wrote the police to give the members of the Council a maximum control over the ads that they might find unacceptable. The Council should vote on the policy at its next meeting on July 11.

The Council approved a contract appointing New Albany company marketing group ProMedia to sell ads. The company already has a contract to manage public relations for the school district.

ProMedia will be paid a 15% commission on all ads sold. Price range ad $ 550 to $ 2,000 depending on the size of the advertising and the length of time it appears on the Web site.

Journalist Harold Adams can be reached at (812) 949-4028.

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WordPress (App)
By Automattic, Inc

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Advertising age ranks GSI Commerce Global Marketing Services Top 15 at the United States... - Business Wire (press release)

GSI is also among the largest agencies in the World Top 50

King of Prussia, PA.--(BUSINESS_WIRE) - GSI Commerce (Nasdaq: SCIG) has classified the Global Marketing Services in the "Top 15 most major digital us agencies" by Advertising Age in its report of agency 2011 recently, published an annual report of advertising agencies high income. The Services of Global Marketing for GSI division includes a portfolio of eight companies providing a comprehensive set of solutions of interactive marketing to help clients drive customer acquisition, conversion and loyalty through multiple channels, integrated through the TrueAction NetworkTM.

"Classification of GSI is a testament to our deep relationships with customers and our ability to make high performance interactive marketing programs while simultaneously running on our own growth strategy." Our network of companies provides our customers with integrated solutions that they need for measurable results of reader through the entire sales cycle. »

"Our partnership with TrueAction network has enabled us to improve our King only 175% the first year and it continues to improve in the year, said Dave Carlson, senior vice president, e-commerce for Calvin Klein Inc., which is a GSI customer since 2008." Their team is creative, responsive and collaborative in everything we do. Welcome GSI on this achievement. »

The age of 2011 Ad Agency's report was compiled via the DataCenter of age Ad. Based on the income of the 2010, Global Services Marketing of GSI has been classified number 12 to the United States and number 36 everywhere in the world among more than 910 advertising, marketing services and digital media agencies. Classification of GSI has increased its ranking 2010 among the largest digital agencies of United States and organizations around the world.

GSI Global Marketing Services division has contributed annual sales of 189.9 million in 2010, a 49 percent increase revenue 2009 more 127.6 million. The division provides innovative products for digital marketing and services, including the strategy of marketing and design through the network of TrueAction and Silverlign, e-mail marketing with e-dialog, affiliate marketing through Pepperjam, retarget with Fetchback, mobile M3 Mobile, marketing, and marketing of database through MBS Insight. With the addition of ClearSaleing in 2011, a supplier of analytical management and allocation of advanced advertising, the division now includes eight marketing services companies.

"We are honored to again be recognized as one of the best digital agencies, the United States," said Chris Saridakis, chief executive officer of the division of the Services of Global Marketing for GSI. "Classification of GSI is a testament to our deep relationships with customers and our ability to make high performance interactive marketing programs while simultaneously running on our own growth strategy." Our network of companies provides our customers with integrated solutions that they need for measurable results of reader through the entire sales cycle. »

Words of GSI Commerce

GSI Commerce ® enables trade electronics, multichannel retail, and digital marketing for international companies to the United States and abroad. GSI commerce services which include technology, management of orders, processing, the realization and customer, payments are available on a modular basis or as part of an integrated solution. GSI Global Marketing Services division provides innovative products for digital marketing and services including design TrueAction and Silverlign, e-mail marketing via e-dialog, an affiliate marketing through Pepperjam, retarget with Fetchback, mobile marketing database through MBS Insight marketing and M3 Mobile. In addition, GSI provides brands and platforms of retailers to engage directly with consumers through RueLaLa.com, a destination for shopping online private sale and ShopRunner.com, a members-only shopping service that offers unlimited delivery two days free of charge and free shipping on returns for an annual subscription of $79.

These forward-looking statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements in this release, other than statements of historical facts, are forward-looking statements. Actual results may differ materially from what is expressed or innuendo by such forward-looking statements. Additional information about potential factors that could affect GSI Commerce are located in its most recent form 10-K, form 10-Q and other reports and statements filed with the sec by GSI Commerce. GSI Commerce expressly disclaims any intention or obligation to update these forward-looking statements.

GSI Commerce
Media
Kelly Henry
SR. Director, Global Public Relations
610-491-7474
Twitter: @ GSICommerce
News@gsicommerce.com
or
Investors
Steve Somers, CFA
SR. Director, corporate development
610-491-7068
IR@gsicommerce.com

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Book Escapes ~Teen and Young Adult Fiction Book Reviews and More (Kindle Edition)
By Courtney, Beckie and Annie

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Key mobility in future advertising - dynamic company

eNewsLinkedInFaceBookTwitter Dynamic Business Dynamic Business Magazine – Articles from Australia The more confident and successful I’ve become as a business owner, the less I feel the need to dress corporate” Suzi Dafnis ...read more Home Forums CashflowEntrepreneursFranchisingLegalMarketingTechnology Export Directory

Published | June 7, 2011Comments | NoneMobility key to advertising future

Location-based advertising and mobile phone vouchers will be the key to the future of advertising and promotions, according to a survey commissioned by navigation and location data specialists NAVTEQ.

Three-quarters of Australian mobile phone users indicated they would be open to receiving location-based offers when shopping, a nod to a geo-targeted marketing future. One in three (34%) said they would permanently leave the application switched on. Another 41% of respondents indicated they would opt-in when shopping.

Younger consumers, in the 18-34 bracket, were more likely to accept geo-targeted ads, with 83% indicating they would use the function and 49% of those consumers switching it on when shopping.

“Advertising is not just going mobile, it is going local. The NAVTEQ survey shows that Australians are open to receiving location-based discounts and promotions in the form of display advertising on the phone, as long as they offer real and immediate value,” said Kirk Mitchell, vice president of Oceania Sales, NAVTEQ. “When offers are location-targeted, they become that much more relevant for a consumer.”

For businesses, the convenience of location-based advertising and promotions means consumers are more likely to respond to marketing, said Mat Baxter, CEO of advertising agency Universal McCann.

“Location based mobile services is undoubtedly seen as a key development on the horizon for the advertising industry,” he said. “Location targeting enables the advertiser to meet consumers where they are at times of great relevance in the consumer experience, at the point of purchase.

Contextual advertising offers “real value” to both advertisers and consumers and this “leads to greater conversion and a better experience with the brand,” Baxter noted.

More than half of respondents listed petrol as their number one discount request, followed  by meal and restaurant discounts, groceries and fast food.

The survey results also showed an upward trend for the use of GPS on mobile phones with 70% of those who owned phones with GPS capabilities using it 2-3 times or more a month . GPS services were activated to find directions for driving or walking, and to find nearby shops and restaurants.

“As GPS integration on phones to continues to increase, location targeting presents an unprecedented opportunity for advertisers to target consumers when they are near a point of purchase and then route them to a merchant’s location,” said Mitchell. “This level of contextual targeting transforms mobile into a direct response channel for brick and mortar merchants.”

Got something to say? Join the small business forum here at DynamicBusiness.com.au.

Related ArticlesMyCareer launches LinkedIn app Social media puts future of industry associations at risk Is mobility the way of the future for your business? Advertising Free: not the only future for the InternetTags:News, Advertising, Location, Marketing, Mobile Phone, Promotion, Survey ResultsAdeline Teoh
Adeline Teoh is a journalist with more than a decade of publishing experience in the fields of business, education, travel, health, and project management. She has specialised in business since 2003.Adeline Teoh has written 273 articles for us.CommentName (required)

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Husband and wife team Louise Olsen and Stephen Ormandy have made Dinosaur Designs a creative and profitable business.

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How to Make Your Own Free Website: And Your Free Blog Too (Paperback)
By Jason Matthews

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First tagged "blog" by Lexy Harper
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