AUSTIN, Texas-(BUSINESS WIRE) - Adometry, Inc. (formerly Click Forensics) announced today that malware Adometry laboratory has discovered a new advertising regime very sophisticated fraud targeting video advertisements, online search and display. The coordinated attack, called "ad hijacking," uses similar methods of delivery against malicious software, and to create a network of computers to commit fraud from advertising through different types of ads and channels. The hijacking attack announcement affects advertisers online, ad networks and publishers. More details on the results of the laboratory can be found at: http://blog.adometry.com/.
"In the past, fraudsters of advertising especially developed their views on the advertising research industry."
"In the past, fraudsters of advertising especially developed their views on the advertising research industry," said Paul Pellman, CEO of Adometry. "This is the first attack, we have seen that coordinates fraud of advertising through numerous different online advertising channels.
The laboratory of malware identified first Adometry new advertising diversion of scheme delivery method and the malicious software in November 2010. Rather than requiring a user to download malware via a fake anti-virus program, the malware injects the rootkit from the user's computer through an ad on a popular website or simply when a browser visits a particular website. Once it successfully infects the computer, malicious software receives instructions from a host to perform several types of advertising fraud, including the diversion of research, display advertising impression inflation and a fraud video advertising. The attacks are carried out as follows:
Thediversion of research - when a user enters an organic search term, the malicious software program re-directs the browser through different advertising networks and companies of the arbitration. Visitors can end up on the sites that they had no intention to visit and pay for non-intentional and non-valid clicks advertisers. Alternatively, visitors can reach their destination after being diverted through several networks of arbitration, which resulted in the advertisers pay for the public they would otherwise be free of charge. In addition, the malicious software program can be loaded with auto-cliquez on specific ads on publisher sites and networks, even when a browser session is inactive. Video Ad fraud - the malware hijacks an organic search and redirects the user's browser to a web page that displays a video advertising. Video games and the advertiser are required for printing, which can order premiums of $30-$50 per thousand impressions (CPM). View print the Inflation - hidden in the context of the user, the malware can direct the browser of the computer to different pages in the editor that show to display ads to generate fraudulent ad impressions. The user never sees these impressions, but advertisers pay full fare for the impressions apparently valid because a "real" generated visitor traffic.Between November 2010 and may 2011, malware Adometry laboratory followed the system of advertising through many online advertising networks and publishers. While it is difficult to quantify, the frequency with which Lab machines were infected indicates that tens or hundreds of thousands of computers are likely infected, generating millions of invalid clicks and advertising impressions per month. The laboratory has found that a single antivirus program able to identify and prevent the diversion of program ad malicious malware from the system during installation.
For more information about Adometry, visit www.adometry.com or follow us on Twitter: @ Adometry.
On Adometry
Adometry, formerly Click Forensics, provides marking metrics, audit, verification and attribution to optimize results for online advertisers, agencies, publishers and ad networks. Monitoring billions of impressions in real-time, reports on where they appear, for how long and to what effect; the mission of Adometry is to provide greater transparency and accountability in the advertising industry online. Headquartered in Austin, Texas, Adometry is private held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures, and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. Click Forensics is a registered trademark of Click Forensics, Inc.. All other names of companies and products mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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