CableLabs and canoe Ventures eventually attract 10 suppliers of interoperability held month event last for testing the dynamic video based on standards of advertising, the canoe efforts to establish a national ad VOD footprint.
The event from 23 to 27 may at the headquarters of Louisville, Colorado, CableLabs was designed to demonstrate the latest CEPS-130 and stewardship and Interfaces Fulfillment (SaFI) 2.1 Advanced advertising specifications. SCTE 130 defines communication between components ad advanced, while SaFI is a suite of CableLabs/canoe-developed at the specifications define different attributes for interactive, VOD and addressable advertising through several operators.
In the interop participants: Ad - ID LLC, Arris, avail-TVN, canoe, Ericsson, Harris, Nielsen, Sigma systems, S & T, this technology and Unisoft. Several other notable VOD and advertising providers, including Cisco Systems, SeaChange International, Motorola, OpenTV and BlackArrow, did not attend.
The interoperability test bench includes two VOD servers supported by several (ADM) advertising management servers and the servers of decision ad (ADS). Video content is stored in these systems, and each participant may use their software interfaces dynamically insert ads into sessions of VOD.
"It was, for us, another opportunity to ensure good validation of our content and systems, advertising" agent technology avail-TVN says Mike Kazmier.
According to CableLabs, one of the main achievements of this interop manifested the ability to run interactive applications in VOD content as a result of the latest version of the proposed SaFI 2.1 specification. One technical detail was the inclusion of a server of VOD playing an advertisement with an application interactive pre-bound request for information (RFI). Questionnaire data were processed in an aggregator, to the point where the data has been consulted by the appropriate cable operator.
"The results of the interop are valuable to advertisers, programmers and cable operators," said CableLabs senior vice president of platforms advanced and services Don Dulchinos. "Providing a national footprint where advertisers can place ads on VOD assets dynamically cable has been a goal for a number of years."
Bruce Dilger, Vice President of the canoe of the Architecture of advanced advertising, has added, "there is no substitute for this level of practice team work within the technology community." Forward by this event, we deployed our latest revision of software ads installation of CableLabs to pursue integration with providers through CableLabs Ad Lab and the Innovation of canoe program. »
Canoeing is the largest U.S. cable operators advanced advertising joint venture six: Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision, and Bright House Networks systems.
Canoe wants to open the VOD dynamic ad-insertion field trials to launch on the market the national platform in 2011.
CableLabs also noted that the integrated interop identifier of assets for the advertising Digital Identification LLC advertising (Ad - ID) and the metadata in the wider architecture of SCTE 130. By marking each asset of advertising with Ad - ID, "the most appropriate ad is selected in the available stock and our metadata provides the identification shared asset of advertising through of multiple cable operators," Director General Ad - ID Harold Geller said in a statement.
In its project to emulator CEPS-130, CableLabs has provided its Document profile Architecture (CCA) toolset to help industry to formalise the interoperability criteria. In addition, participants introduced other components of the SCTE 130, such as services (SIS) Subscriber information or placement opportunity information service (POIS) and had the opportunity to validate how their interfaces to interact with other implementations of the SCTE 130.
CableLabs said future interoperability events may include using the CCA Toolkit to create a virtual lab for interoperability. The consortium said that a virtual environment would be beneficial for participants "by providing an environment of continued development on a base 24 x 7.".
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