In a press release issued on Thursday, the organisation stated that the said news item is a pan of malicious campaign against the APNS and intended to blackmail advertising agencies. The APNS explained that it has never exerted any undue pressure on any government department or functionaries to bypass rules and procedures or extend any special favour to any stakeholder of the APNS.
?The APNS is duty bound to get the dues of its accredited advertising agencies cleared by the advertisers relating to their invoices for advertisements published in newspapers. In this respect, no discrimination is made between public or private sector advertisers and the APNS take stern actions against the defaulters. It may also be mentioned here that in the last three years, the APNS has suspended the advertising of various provincial governments, ministries departments and autonomous bodies on account of their default with APNS accredited advertising agencies.?
The APNS highlighting the background of the matter under reference, stated that it had received in September 2008 claims from 24 advertising agencies against 39 federal ministries amounting to Rs917, 852,798 for the outstanding bills relating to the period of 8 years from July 1, 2000 to June 30, 2008, covering all their outstanding dues against these departments. In this respect, the APNS had suspended 7 ministries in March 2009 which were restored on the assurance of the then federal minister for Information. The information ministry subsequently took up the matter with the prime minister who kindly approved a special grant in April 2009 to clear these long outstanding dues against the federal government. However, due to procedural problems, the grant could not be utilised and a major part lapsed on June 30, 2009. The APNS president and office bearers took up the issue again with the finance minister, information minister, the prime minister and the President of Pakistan that these dues have accumulated over a period of more than 10 years and the continued delay in recovery of this huge amount would threaten the survival of print media. The advertising agencies had already cleared the dues of member publications relating to the advertisements of federal government from their own sources. If the dues were not paid by the government, the agencies would collapse, resulting in a disaster for the newspaper industry.
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