Four federal agencies have proposed a ban on advertising foods and beverages to children, according to the Mo. Chamber of Commerce and Industry.
The Mo. Chamber of Commerce and Industry has filed a letter in opposition, stating that eliminating a company's ability to market products will not improve the health of the nation's children and teens.
"The proposed marketing restrictions will not improve the health of our citizens and will force unnecessary and costly regulation upon our food-producing companies in Mo. and other states," said Daniel P. Mehan, President and CEO of the Mo. Chamber.
The chamber said it is estimated that the policy would have major ramifications for the food manufacturing industry, which employs 1.5 million Americans.
"Mo. is home to some of the largest producers and makers of food products in the world," said Mehan. "The proposed regulations constitute a blind experiment with the potential to negatively impact our food producers and makers in Mo. and the thousands of people employed by the food industry."
A copy of the proposed guidelines can be found here.
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