PARIS, July 11 | Mon Jul 11, 2011 12:09pm EDT
PARIS, July 11 (Reuters) - Advertising group Publicis is acquiring a 70 percent stake in Brazilian agency DPZ for an undisclosed price, its latest expansion move into fast-growing emerging markets.
Publicis' acquisition strategy is to buy up small agencies in Russia, China and Brazil, as well as acquiring groups focused on digital ads.
The deal is the fourth Publicis has undertaken in Brazil this year, following the acquisitions of Tailor Made, GP7 and its increased participation in Talend Group.
The three founders of DMZ are staying on to run the Sao Paolo-based company after the acquisition. Publicis has the option to buy the remaining 30 percent of the agency in the next three years.
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